5 ECommerce Optimization Tips that Actually Work
You have great products and you are ready to sell to the world. How do you get the information out there? How do you optimize for ecommerce? There are so many tips available, but what is the right way to do things? In this article, we are going to talk about 5 ecommerce optimization tips that actually work.
#1. Use a Design that Is Free of Clutter and Focused On Your Products
When you go to your website, what is the first thing that you notice? Are your eyes pulled in all different directions because you aren’t sure what you are supposed to be looking at? Having a design that is clutter free but focused on your products will allow you to keep more visitors on your site.
Your visitor shouldn’t have to try to figure out what you are selling. Your brand and your products should be the star of the show. Make sure to use the highest quality images that you can possibly take. People are going to be staking their money on this product and if that pictures aren’t high quality, how can you be sure that the product is high quality?
Depending on what platform you have used to build your ecommerce store, there are likely plenty of easy ways to be able to enhance the look and function of your store. Some of those ways are through apps and themes, but you have to see what is available for your specific ecommerce platform.
#2. Prominently Display Your Phone Number
Even if you don’t want an onslaught of phone calls, you can display your phone number on the site to build trust. Most people don’t want to call, they just want to know that they could call if they wanted to. You should make sure that you check the phone number in case any important calls come through, but you may not receive any calls from your visitors.
If you do not want to put your own phone number up online, you can always get a virtual phone number in order to take these calls so that you can keep your personal and business phones separate.
#3. Address Pain Points
If there are any concerns (and there are) that your customer has, make sure to address those pain points up front. There may be an issue of worry about the cost of shipping. If you offer free shipping, put that somewhere people are able to see it easily. If you offer quick and easy returns, let people know that as well. Whatever pain points are valid in your industry, deal with as many of them as possible so that you can overcome the customer’s internal objections.
#4. Display Pricing and Shipping Where It Is Easy to Read
If you are sneaky about your pricing and your shipping costs, people may get to the end of the checkout process and back out of it all together. Being upfront with how much items cost and how much you charge for shipping will allow people to make a decision when they put it in their cart and they are more likely to go through with it if they knew the price the whole time.
According to GetElastic 95.5% of consumers noted that clear pricing and shipping was important to them and played a part in their buying or not buying decision. Just because people put something in their cart, it does not mean they are going to keep it in their cart.
You may not think that trustmarks make any difference with how people buy from your site, but people pay close attention to whether a site is trustworthy or not. One of the ways they do this is by the associations they have. If you put things like your payment methods that you accept and their logos as well as any site security, you will find that people are more likely to do business with your ecommerce store.
While some websites will not find trustmarks helpful, if you are selling anything online and asking people for their credit cards, you need all of the help that you can get. There are different trustmarks for different things. As mentioned above, you can have the logos of the credit cards you accept, but you can also have logos from virus protection and SSL certificate companies to show that you have gone through tests and have secured your website to keep their private information private.
Optimizing your ecommerce site can look different from one site to another depending on your target market. If you are selling to an extremely technical group then you might do well to invest in more technical writing that will explain the ins and outs of a given product. If you are selling to someone that only has a high-level knowledge of the products or services, you might not need to do this at all. You might find that a simple explainer video or photos might suffice. This is why knowing who your customer will be is very important.
Putting all of the information together from above and implementing the tips will give you a sound strategy that will enable you to have a site that is user friendly that evokes trust from the potential customers that come to visit and purchase one of your products.