Customer Loyalty Redefined
Freeman Lewin, who is the 24 year old CEO of Gimmee Jimmy’s Cookies, a company that specializes in fresh baked, custom cookies and corporate gift giving programs joins Enterprise Radio. Freeman is also an expert on customer loyalty and customer retention.
Listen to interview with host Eric Dye & guest Freeman Lewin discuss the following:
- Businesses are changing and customer loyalty isn’t what it used to be. What makes a customer loyal in today’s marketplace?
- Are customer loyalty programs still effective? Why or why not?
- How can startups strengthen relationships with their existing customer base?
- Are customer/client thank you gifts actually effective for client retention? Can you give an example?
- Your website blog cites a study showing that today’s customers prefer experiential rewards rather than discounts. Have you found this to be true?
Conclusion: Customer loyalty is no longer a matter of rewards programs and frequent customer discounts. Today’s consumers want something more. They want engagement, stronger relationships and experiential rewards. Head to Gimmee Jimmys Cookies, www.GJCookies.com, to view their full line of fresh baked cookies and check our their corporate gift giving program.
GJ Cookies opened its doors in 1983 by Jimmy Libman, a dedicated businessman. A few years ago, Jimmy stepped back from the center of the arena and left the responsibility of producing Gimmee Jimmy’s Cookies in the hands of a small team of successors, as well as young Entrepreneur and current CEO, Freeman Lewin. Freeman studied at Concordia University and has been on the executive team for a number of startups.