In the business world, it’s important to not get complacent once you have established yourself in your local market. Once you feel comfortable in your local market though, it’s time to start expanding to wider areas. But just how can you tap into a new market without spending a small fortune?
Consider a new IP address
Just like you’re able to buy certain phone numbers to give the impression that your business is in a different location – planet-numbers.co.uk provide 020 phone numbers for sale, so it looks like you’re calling from London, for instance – you’re also able to buy IP addresses that allow you to reach a global audience.
This way, you can communicate with prospective customers internationally with ease. Having a new IP address means that you can appear local to the area you’re doing business in. It also gives new clients a reason to talk to you.
Network in person
Face-to-face marketing is paramount. You’ll meet some fantastic people in person whom you otherwise may have never come across online. With this in mind, every person you meet is another marketing opportunity. This, of course, does not mean that you should go around shoving your business into peoples’ faces. The very opposite in fact – you will be shouting about it in a dignified manner. As the issue of work comes in conversation, share your story.
Work with influencers
Every industry has its fair share of “power players”. These are people responsible for controlling the conversation and the shape of the market. They’re able to reach a huge audience, so it’s important that when you connect with these people – you are being direct. Provide them with a product or service or ask if they would like to partner up on a project you have in mind. These are simple yet very effective ways to grow your brand while benefitting from their growing influence.
Help others
So, you’ve heard of the saying: “you scratch my back, I’ll scratch yours”, right? In marketing, if you make it all about you, you’re not going to be very successful. Help other businesses and budding entrepreneurs by instead doing it for free. You can do this by sparing an hour of your time, or even giving away a free membership or product – whichever and however you like! Such opportunities are likely to benefit both you and the other party in an unprecedented way. It’s also a brilliant way to feel fulfilled.
Press releases
Another way to tap into a new market is to distribute press releases. This is because it keeps people in your industry up-to-date with all of the latest happenings of your company. You can create press releases to announce changes to your business, new products, or awards or accolades you’ve recently received. Remain patient, as it can take time to build up the right media contacts, although your perseverance will definitely pay off.
Recycle old content
Recycling old content is okay, plus, it’s completely free! It’s possible to reuse old content and stay fresh, take old blog posts and transform them into an ebook. You can also take market research and convert the raw data into charts, infographics and graphs – who knows who may find it useful?! Don’t neglect your old marketing materials, so long as your posters, leaflets and coupons of the past are still relevant and don’t have an expiration date printed on, use them!
