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EPN News, Sales / Marketing, The Strategy Show

Content helps you relate to your market

The Strategy Show
Posted: October 4, 2011 at 5:26 pm   /   by   /   comments (0)

Content helps you relate to your market with Liz Lynch

The Strategy ShowContent helps you to relate to your market and shows them that you understand them. When you write a blog post that answers a common question that people have or that they are wandering about, that shows you understand their thought processand that you have ideas to help them and that you want to help them. Developing content on a regular basis really deepens your expertise and improves the ways you can help your customers.

For your own business, what kind of content can you put together that would engage your audience, showcase your expertise, build your credibility and attract more of the right people into your universe.

Here are six ideas to help you get started:

1. Comment on something in the news.

2. Address common obstacles that people face.

3. Answer common questions and objections in your sales process.

4. Your experiences and what you learned.

5. Share other resources, books or web sites that you have found helpful.

6. Profile your customers.

On the next episode of The Strategy Show, Liz Lynch will discuss places where you can actually share your content to where you can get maximum exposure.


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