Changes in the digital marketing industry in the past few years are massive. Not only has cloud technology impacted the way agencies share files but the way project management works and how involved clients can be in the entire process.
The Cloud Computing Services, Platforms Infrastructure and Everything as a Service 2022 to 2027 report estimates cloud computing revenue $519 billion by 2027 with a 23.7% CAGR. Huge growth in the use of cloud has impacted and will continue to change the digital marketing industry.
1. Better Analytics
Cloud computing puts massive amounts of data at your fingertips. You can run reports on nearly anything you can imagine and gain better insight into what works for you and your clients. For example, track the effectiveness of each campaign and even different ads within a campaign.
Big data helps you understand what to keep and what to lose over time. As you better understand the numbers, you’ll improve your digital marketing efforts.
2. Saves Money
While you can start with an older generation cloud system, upgrading to the latest versions as you can afford saves money in the long run. Each new generation is a bit less expensive to implement and click speed increases at the same time, making your agency more productive.
3. Improved Collaboration
Putting your digital marketing campaigns in the cloud allows everyone on the team to see updates in real time. You can share what’s completed and what tasks still need finished. In addition, staff can leave notes for anything they need help with or for clarification.
The benefit to the digital marketing industry is faster campaign turnaround and the ability to bring in freelance contractors as the need arises. One of the most significant challenges you may face is juggling multiple clients. When you have everything on a cloud-based project management board, you can easily separate out tasks and assign them for overflow work.
4. Outperform Competitors
Around 77% of business owners feel cloud computing gives them an edge over the competition. In the cutthroat world of the digital marketing industry, anything you can do to stand out will help you grow your brand.
For example, a client wants to know the results of a particular campaign. Rather than opening separate programs and files and stumbling around for an answer, you simply pull up a tab and run a quick report on the current campaign, giving them numbers and facts to show how on top of the process you are.
5. Communicate More Effectively
Cloud technology also provides easier and better ways to communicate with clients. You can use software to automate tasks such as wishing them a happy birthday, thanking them for a recent order or sharing a new product you think they might be interested in buying.
The tasks you repeat frequently can likely be automated to save time and improve efficiency. You also will never worry about an important client falling through the cracks.
Changes to the Digital Marketing Industry in the Future
Where cloud computing might take the digital marketing industry in coming years is impossible to predict. No one expected so many companies to go fully remote, but the pandemic required swift changes to how agencies conduct business. One thing is certain, cloud technology will continue to grow in ability and popularity and it will impact digital marketing for years to come.
Eleanor is editor of Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.
