Church’s Chicken® non-traditional growth strategy and upcoming expansion plans

Bill Schreiber

Bill Schreiber, Vice President of Global Business Development at Church’s Chicken® again joins Enterprise Radio to discuss the chicken expert’s non-traditional growth strategy and upcoming expansion plans.

Listen to interview with host Eric Dye & guest Bill Schreiber discuss the following:

  • With over 1,600 restaurants in 25 countries, it’s evident that Church’s is growing rapidly and broadly. What are your expansion plans for 2017?
  • Can you tell us about some of the different kinds on non-traditional locations franchisees can opt for as a part of the Church’s Chicken system?
  • We’ve read that Church’s recently opened in Vancouver International Airport – that is Canada’s second busiest airport. From a development standpoint, why are airports such critical real estate in the quick-service industry?
  • What challenges do quick-service restaurant brands face in airports, universities and these other non-traditional locations that they don’t typically experience with the more traditional locations?
  • Are non-traditional locations more popular domestically than they are internationally? What are some of the trends you’re seeing in regards to location & design across the world?
  • Lastly, what advice would you offer franchisees that are ready to broaden their reach and may be looking to step outside the box?

Leveraging his experience in the food industry, Bill Schreiber leads and is responsible for identifying potential international and domestic franchise partners who are capable of developing multiple international and domestic Church’s Chicken® and Texas Chicken® restaurants.  In addition, he is responsible for developing country entry plans, including internal support needed to meet opening commitments.

Previous to his current role as Vice President of Global Business Development, Schreiber held the title of Senior Director of International Development for Church’s® where he held the responsibility of sourcing, negotiating and qualifying new international franchisees for the Church’s® and Texas Chicken® brands. As Vice President of Worldwide Business Development, Schreiber brings more than 18 years of experience in franchise development.

Prior to joining Church’s Chicken® in 2009, Schreiber served at Arby’s Restaurant Group where he held several positions over the years such as: Vice President of Franchise Management, Senior Director of Franchise Management, Director of Franchise Management and Franchise Business Manager. As Vice President of Franchise Management, Schreiber was responsible for franchise operations in the Western Division of the United States, which included more than 250 franchisees and more than 1,900 restaurants. During this time he also served as the General Manager of Canada. Schreiber’s professional career also includes time as the Director of Development and Construction at Pollo Campero, USA and experience as the Director of Franchise Management for the Caribbean, Central American and Latin America at KFC.

Bill Schreiber graduated from the University of New Mexico with a Bachelor of Science in Criminal Justice.

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