Chronic Tacos leading better taco movement
Mike Mohammed, President and CEO at Chronic Tacos about innovating the fast casual dining experience through creating the better taco shop joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Mike Mohammed discuss the following:
- You recently declared 2016 as the year of the ‘better taco’. Where did this philosophy find its inspiration and what can customers expect?
- How did you first get involved in the restaurant space?
- Throughout the process, what you have found to be the most challenging as an entrepreneur in a competitive market?
- What lessons have you learned from working with Chronic Tacos that you can share with other entrepreneurs hoping to enter the food industry?
- We see you’ve recently celebrated your third Vancouver opening as well as Phoenix. Can we keep an eye out for any new locations?
Michael Mohammed is the Chief Executive Officer and President at Chronic Tacos Enterprises, Inc., where he oversees the strategic vision of the fast casual Mexican restaurant brand.
Originally from Vancouver, Canada, Michael attended Saint Martin’s University in Washington State, where he earned a Bachelors of Business Administration and a Masters of Business Administration.
Michael and his three brothers first became affiliated with Chronic Tacos in 2010 when they helped finance the chain’s expansion into Canada. After seeing the potential that the brand had for growth, they decided to take over the entire franchise in 2012 and haven’t looked back since.
Michael has led Chronic Tacos for the past 3 years and is involved with every aspect of its vision, brand, and strategy. He brings a wealth of experience and an entrepreneurial spirit to his position at the company, having worked previously as a Financial analyst at Boeing and then in sales for their family business Cattermole Group before becoming President in 2004 focusing the company on Investment and Real Estate projects. He is also a member of both the California Restaurant Association and the International Franchise Association.
When he isn’t at work, Michael can be found spending time with his wife Molly and their two kids Peyton, 12, and George, 10. Michael and his family currently reside in Dana Point, CA, where he can take advantage of the outdoors, paddle boarding and mountain biking year round.