The Strategy Show

Building Relationships is Real Work


Building Relationships is Real Work

The Strategy ShowThere are no real shortcuts to getting from point “a”–where someone doesn’t know you at all, to point “b”–where they’re interested in getting to know you, to point “c”–where they want to work with you and recommend you to the people they know. There is still someone behind that social media profile and you have to remember that.

Well, social media can help you save time with your relationship building efforts, but there are five shortcuts that you ABSOLUTELY SHOULD NOT take.

1. Don’t shortcut the introduction.

2. Don’t shortcut the know, like, and trust.

3. Don’t shortcut the conversation.

4. Don’t shortcut common sense.

5. Don’t shortcut the value add.

We would love to hear from you, drop a line or ask questions on my Facebook page and we can answer them on the show at You can also follow me on Twitter @Liz_Lynch.


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