Building a Big (Head) Business
James Green, Owner of Build a Head, a company that makes personalized products to make your special celebrations more memorable joins Enterprise Radio.
Listen to host Eric Dye & guest James Green discuss the following:
- How did you come up with the idea for Build a Head?
- I see you recently launched a product called cupcake toppers. How did you come up with the idea for that?
- Speaking of COVID, how has COVID impacted your business?
- What sets Build a Head apart from other businesses offering cutouts?
- What’s next for Build a Head?
James Green is a business operator and entrepreneur whose career has focused on strengthening connections and enriching lives in deep and meaningful ways. Currently, he is an Owner-Operator of Build a Head – parent company of BuildaHead.com, CardboardCutouts.com, and pawprintsHQ.com – which helps families and friends make something memorable.
Prior to purchasing Build a Head, Green founded a real estate startup – Offer To Close – which was working to make the home-buying and selling process simpler and more affordable through a combination of knowledge, experience, and technology. Ultimately, the business ran out of funds and the decision was made to close up shop.
Prior to his startup venture, Green served as CMO of private equity-backed PuppySpot, with a mission to make lives better by placing healthy puppies into happy homes. While at PuppySpot, he led a 2-year overhaul of the entire business to redefine the brand, which previously operated over 2,500 distinct urls, and refocus the company to place the health and safety of each dog at the center of the business.
Green started his career as a Marketing Assistant for MingleMatch which was acquired by Spark Networks. As General Manager for Spark Networks, James built an elite online marketing team while improving overall efficiency, created models to properly predict revenues and cost-effectively buy media, and acquired and optimized new media partners to improve growth and profitability by more than 50% for its Christian segment (ChristianMingle.com) while maintaining profitability for its Jewish segment (JDate.com). James has a proven history of using strong analytic skills to qualify and quantify decisions, driving a business to make decisions that consistently build improvements in process, user experience, and—most importantly—the bottom line.
James holds a Bachelor of Science in Business Management with an emphasis in Marketing from Brigham Young University, and a Bachelor of Arts in Real Estate Studies from Ashford University. He has served on the Board of the Google Client Advisory Council. In 2018, James got his California real estate broker’s license CAL DRE# 02073540 and in 2021 got his North Carolina Broker’s License NCREC #328970.
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