SEO can certainly be a complex subject but plays a major role in the success of businesses and their online presence. Here we have outlined a number of basic tips, that can help with improving your visibility in organic search and ultimately to rank higher in google. A good way to start is to use an SEO website checker, which will cover the overall SEO performance of your website and whether there is an issue that needs to be addressed. This should be looked at, before then moving onto the tips below:
- Keywords
The first tip is to use relevant keywords by firstly researching these. They are the foundation of successful SEO and there are a number of tools and strategies in order to finding the best keywords to use. The first is to brainstorm potential keywords and you can then build on this by using a keyword research tool and looking across the competition and keywords being used by others in the same industry. Through this, you could then look at variations of these popular keywords, as many may be far less competitive and give you a good chance of ranking well for these.
- Optimising content
Another tip is to ensure content is correctly optimised. Content is key in SEO and plays a vital role and there are now many elements to be included within content. These being header tags, the body of the content and images. The heading and subheadings should be optimised to include your selected keywords in a natural way. Images must also be optimised correctly, such as including alt text and image descriptions for each. Top quality content is also another means of picking up links and traffic to your business. If it is very informative and provides good information, then it could also go viral, which again is the main aim for most content put out on the web.
- Links
The final basic tip is to build relevant links. Link building remains a very crucial element when it comes to visibility of keywords in search engines. It has had a bad reputation in the past, as links can both help and hurt your businesses presence. If you are building the right kind of links, then this can play a major role in the success of your keyword rankings. It can be the area that people with little experience of SEO can fall short but there are also a number of strategies that can be used to obtain good links. You could first look at adding your client to highly credible directory sites and it is certainly worth doing so and you should also check whether your competition is doing the same. Another good tip is to look at competitor’s links who may be ranking above you, which can be obtained from Majestic and this can then help to identify some great link opportunities. Link building is all about quantity over quality and you should focus on this.
