Podcasting has become a valuable platform for anyone looking to pass information. Podcasts are increasingly becoming popular across the globe today. For instance, as of 2021, 41% of the United State’s population listened to podcasts, and the numbers have been steadily increasing.
If you already have a podcast or want to start one, you’ll need to start by building an audience. But this is one of the top challenges that beginners in podcasting face. This article will help simplify it by exploring the best techniques for attracting subscribers to your podcast.
Let’s get into it.
1. Have A Clear Persona
You probably need more subscribers to help monetize your podcast. The podcast market, as said before, is enormous, and you can have your share of it. Starting by ensuring you stand out from the many podcasters out there can help you attract more paying subscribers.
Your audience should quickly identify you from the many podcasters out there. The easiest way to do this is to speak to a specific set of listeners. Don’t make your podcast’s content generic also, do not target an individual but make the content appeal to the people you’d like to target.
2. Choose The Right Platform
As a podcaster, you need a place where your fans can connect easily—a place where they can discuss and delve deeper into your podcast content. Patreon has been a popular platform among podcasters who need to build reliable income streams from creating podcasts.
But there are several alternatives to Patreon coming up. You can research the best Patreon alternative for podcasters and see if there’s one that meets your needs. Paid service platforms for specific niches, like for podcasting, provides a seamless way of delivering podcast content to your audience.
You can also use various reviews and comparisons available online. Check out as many Patreon competitors as possible before you pick the best for your needs. As we mentioned earlier, several sites like Patreon exist out there; you only need to expand your search and get inspiration.
3. Ask for Reviews
Reviews are great for attracting an audience and increasing subscribers. Online reviews can make your podcast trustworthy, and help you build a name for yourself. Most people won’t mind leaving positive reviews on your podcast if they enjoy your content and find it valuable.
The latest research shows that 79% of consumers trust online reviews. This translates to nearly four out of five people who come across online reviews when searching for something. You can use these numbers to monetize your podcast. Request your loyal listeners to leave reviews after watching an episode.
4. Invite Industry Experts for Discussions
The guests you invite to your podcast will determine your viewership. They’ll also determine how many more paying subscribers your podcast attracts. Thus, you should ensure you host well-known thought leaders in your industry and niche to speak on matters of interest.
Do not mind how much it will cost to have them on your podcast if you can afford it. This is mainly if your podcast is starting. You should invest in having them on your show to bring more subscribers on board. Podcast monetization will come true if you are willing to invest.
5. Encourage Listener Interaction
Another way to market your podcast is by encouraging listener interactions. You can do this effortlessly by creating forums where your listeners can meet and chat. For instance, you can have pages and groups on various social media channels and lead the discussions.
You can use these platforms also to answer their questions. That will help build a bond between you and the listeners. Consider asking them to invite friends and family members to like the pages or join the groups. Your audience will grow, and it’ll be easy to monetize your podcast.
6. Utilize Your Blog
Your blog can help with podcast monetization if you use it well. Most podcasters utilize their websites, but overlook blogs as potential marketing spaces. You can post your podcast along with SEO-friendly articles on your blog. This means the podcasts will draw traffic from blog posts.
Besides, you’ll have little marketing to do if you combine podcasts and your blog. You can keep marketing your blog as usual and add a line on the CTA directing readers to the podcast. This can help increase the viewership and attract new subscribers to your podcast.
7. Know What Your Subscribers Are Willing to Pay For
Research is everything if you’ve been wondering how to make money with a podcast. You should know that your audience won’t listen to everything you want to say. Most subscribers won’t pay for all your content; everyone wants value for their money, so they’ll pay for specific content.
Most people will be happy to pay or even send a tip if you provide unique experiences. This means providing things like ad-free uninterrupted podcasts. Also, many people appreciate uncut and extended versions of podcasts. You can also wow your listeners with bonus episodes.
As mentioned before, building a community for your podcast can also help. This is easy to do with today’s easy social media accessibility. Livestreams to answer their questions can also help build audiences. Your loyal listeners can tag people on your livestreams.
In short, taking the lister experience to higher levels is one way to attract subscribers. It can help ensure you monetize your podcasts quickly. You could also be wondering how much podcasters make after putting in the work; well, it’s in the range of thousands or millions of dollars per year.
Conclusion
Podcasting is one of the best ways to make money today. Some people do it for fun because it is exciting and helps them pass information. This article has provided every detail you need to know about podcasting. It has discussed the various techniques for attracting subscribers.
You now have your answers if you were wondering how to monetize a podcast. Building a solid audience is the best way to monetize your podcast. The answer to ‘how much does a podcast make?’ depends on the kind of audience you build and the amount of work you put into it.
