Michael J. Swanson, the CEO of Advocate Capital, Inc. and author of the book called How David Beats Goliath – Access to Capital for Contingent-Fee Law Firms again joins Enterprise Radio.
- As the CEO of Advocate Capital and author of the book How David Beats Goliath, you have had a chance to see contingent-fee law firms in action for many years. I notice that you donate all of the profits from your book the American Association for Justice 7th Amendment Fund. What is the 7th Amendment and why is it important?
- What is a contingent-fee contract and what role does it play in society?
- Why is the contingent-fee business model so challenging for a law firm to manage?
- Based upon your experience, do you have any general advice for the managers of a contingent-fee law firm or even business owners in general?
- And how about advice if a business owner is considering taking out a loan?
- I noticed that in your book you list the top 12 financial mistakes that law firms make. How many of them translate to small businesses in general?
Mr. Swanson has been a shareholder, Member of the Board of Directors, Chief Executive Officer and a member of the Credit Committee of Advocate Capital, Inc. since 2000. His daily role at Advocate covers a wide range of activities including client relations, sales management, strategic planning, credit underwriting, marketing, public relations and advertising. He also oversees the accounting, treasury management and field exam functions.
Since 1999, Mr. Swanson has also been President and a Member of Wellgen Standard LLC, a private venture capital firm.
Prior to Wellgen and Advocate, Mr. Swanson was Vice President and General Manager of Champion America, Inc. He held a variety of positions at Champion from 1989 until its sale in 1999 to Brady Corporation, Milwaukee, WI (BRC:NYSE).
In addition to his responsibilities at Advocate Capital, Inc., Mr. Swanson has been a lecturer at seminars and CLE programs nationwide, focusing on financial management and operational excellence at trial law firms.
Mr. Swanson is the author of How David Beats Goliath: Access to Capital for Contingent – Fee Law Firms. This book is a definitive, common-sense book that explains how contingent-fee law firm funding works, who provides it, what it costs, and how law firms can acquire and use it efficiently.
In the Spring 2011 edition, The Trial Lawyer magazine published Mr. Swanson’s article entitled “About That Loan.”. Click here to view a PDF version of that article. The Trial Lawyer magazine is a publication of The National Trial Lawyers.
Mr. Swanson is a member of the Advisory Board of the Personal Injury Marketing and Management Association (PILMMA). PILMMA is a marketing and management resource dedicated to personal injury lawyers and disability attorneys. Their goal is to provide their members with the necessary tools, information, and education to help grow and manage a successful contingency based injury and disability law practice. They are committed to fulfilling the marketing and management needs of their members, by granting access to their extensive sources of credible information and educational events.
Mr. Swanson is also a member in good standing of the American Society of Trial Consultants (ASTC).
Mr. Swanson attended The Ohio State University and Cleveland State University.
[box_blue]Note: If you would like to listen to a podcast right away you can hear a sample by clicking on the “play” button on our podcasts page. If you would like to play your podcast later or take it on the road, you will first need to subscribe to and download the podcast using the subscription software on your computer, such as itunes. Then you will have to transfer the podcast file to your portable media device. We recommend the following subscription software for the best user experience: