8 Tips for Writing a Compelling Press Release

A press release is the cornerstone of a good public relations strategy. These brief articles provide information on announcements, new products and services, and other relevant company events.

However, a well-written press release can achieve more than simply keeping the industry and media up to date with your business’ progress. They’re intended to catch the interest of news reporters who may wish to further elaborate on the subject. 

Creating a well-written press release is the most important step in obtaining an interview on television or in a magazine or newspaper article; this means your business attracts more attention and customers. Also do consider some of the best free press release sites available to give you an edge as well.

Reporters are routinely bombarded with potential news stories, so it’s important to make yours as attention-grabbing as possible. The usual press release format is simple, and it’s easy to find press release samples you can use. However, the information therein should not be simple. Here are eight tips you can use to help you write a fantastic press release that paints your company in the best possible light.

Choose a Compelling Headline

The most critical aspect of your press release is its opening. An attention-grabbing headline and email header will attract reporters who are looking for a good story. This headline should be both accurate and enticing.

State Your Point in the Opening Paragraph

Journalists have busy jobs and large workloads, so you should prepare for the likelihood that they’ll only read the first couple of sentences and gloss over the remainder. Therefore, you must present your primary message as early in the press release as possible. The text that comes after should provide relevant supporting details.

Show Your Numbers

Loading an entire page with creative prose is easy but unnecessary. Include numbers instead to back up the importance of your news. If your product or service is trending, you should back this up with hard evidence. Your argument is much more compelling when you quantify it with data.

Optimize Your Grammar

Before you submit your work, be sure to proofread it and have one or two other people do the same. Even a minor error may prevent a journalist from considering your press release.

Use Quotes When Applicable

One surefire way to lend natural credence to your press release is to include quotes. Using quotes from people in your business or others who have experience or knowledge of your product or service makes the press release feel more human and relatable.

Provide Contact Information

Without contact information, a journalist can’t follow up with you about your press release. Always make sure you include the name, phone number and email address for any points of contact regarding the release.

Use One Page Ideally and No More Than Two

With any writing, short is sweet. You should never write more than two pages, but one is the ideal. It pushes you to compress your most pertinent details into something more readable. Reporters find this highly desirable.

Make Extra Information Easy

Just because you limit the length of your press release doesn’t mean you can’t provide important extra information. It’s strongly recommended to include links to relevant information such as a company website. If journalists have to hunt down information themselves, they’re far less likely to be interested in your press release.

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