The popularity of the social network TikTok is growing rapidly. This is a young social network, but already in 2019 more than 500 million users from 150 countries of the world are registered in it. And they are all potential clients. TikTok opens up an opportunity for anyone to promote their channel, and then monetize it and earn money.
Previously, people under 18 predominated here, but now more and more paying audience appears on TikTok, and this indicator will only grow. Therefore, TikTok opens up unlimited opportunities for earning money. Let’s take a look at all the ways to make money on TikTok.
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Method 1: Advertise Music Tracks
Most of the videos on TikTok are published with musical accompaniment. This cannot but have a positive impact on the popularity of performers of audio tracks, because other bloggers on TikTok repeat after the original video and promote the author.
Often, unpopular performers write to TikTokers with a request to record a video for their new song. Of course, for a certain payment. Recording clips in TikTok is as easy as shelling pears, so hundreds of thousands of them are churned out every day, due to which audio tracks have a huge audience reach.
The cost of this ad is not so high, because TikTok, due to its youth as an advertising platform for many advertisers, is not yet so attractive, and no one knows the specific prices yet. In most cases, the cost of a video for a customer’s audio track ranges from 200 to 500 rubles. And this is if the Tiktoker has more than 50 thousand subscribers.
I am sure that this method of monetization in TikTok will develop over the years and prices will rise. Because the app is perfect for PR artists.
Method 2: Monetize Live Streaming
There are 2 methods of making money here. But keep in mind that bloggers whose channels are subscribed to at least 1000 users can make money on live broadcasts. Only then it becomes possible for them to launch live broadcasts.
Method 3: Live Advertising of Products and Services
Selling your products or services. This option is also used in many other social networks, where the function of conducting live broadcasts is available. Launch a live stream, wait for subscribers to join, and when a large audience gathers, start advertising your products.
We recommend that you advertise unobtrusively, approaching the marketing proposal smoothly, so that users don’t think that you have created a broadcast just to increase sales. For example, if you sell New Year’s crafts, then on the eve of the New Year, you can start a broadcast dedicated to the options for decorating your home for the holidays. This will be a good and timely opportunity to mention that you have great decorating options at great prices.
When the first comers begin to find out the cost of your goods, answer their questions not “in a personal”, but openly, so that the entire audience hears about it.
This way of making money can be used not only in live broadcasts, but, for example, to shoot interesting videos where you unobtrusively advertise your goods and services.
Method #4: Live Donations
Another popular option among bloggers is donations. In the settings of the social network there is a section for buying coins. You can purchase at least 100 coins worth $2. For these coins, you can buy stickers and give them to the authors of live broadcasts. The user who was presented with the sticker can withdraw 80% of its value onto the card. The minimum withdrawal amount is $ 10.
Many fans of the online game King of Glory know the famous player from China, Meng Lei. He often shoots live as he plays a game on his smartphone. On one of the broadcasts, Meng Lei gathered a record number of viewers – 22 million users. For one stream, he received as much as 167 thousand US dollars.
Method 5: Order Congratulations
Another popular option for channel monetization in TikTok, while simple to implement. Create an ad in the profile description about the service of accepting orders for congratulations on your behalf to a friend, girlfriend, customer’s parents, etc. Well, then, according to the script prepared by you or the customer, you write down the congratulations from your lips and publish it on your TikTok channel.
If you can sing or play various instruments, no doubt there will be even more orders, since you can perform the song. In any case, you can come up with your own unique style of congratulations.
It makes sense to start making money on congratulations when you have collected at least 1,000 subscribers. But more or less large incomes will go when there are 10 or more thousand subscribers.
In the context of ever-growing competition, brands are forced to experiment, search, test new marketing channels to solve their business problems and communicate with their target audience. Influencer marketing is one of these, still “experimental” but gradually proving its effectiveness.
Method 6: Advertise Brands in Entertainment Videos
Go to Instagram and look for profiles selling branded apparel or in-house products. Write to the account owner with a proposal to shoot your next entertainment videos while wearing their branded clothes, and place a logo or other types of hidden advertising in your video content. This type of advertising is called product placement. If the channel has a huge audience, then even a small hint that the blogger uses a particular brand will cause a huge demand for the product.
It is also possible to create and post brand-sponsored viral videos, as well as post clips in support of various challenges launched by the brand using hashtags (Hashtag Challenge).
You can agree on a fixed monthly payment amount or payment based on the number of videos, views or subscribers. The second option is more suitable for promoted TikTokers, because each of their videos on the social network has a very large audience reach.
The disadvantage of this format of cooperation is that if you want to maintain a good reputation, you will only have to advertise the product of one brand. Otherwise, your TikTok channel will turn into a marketing profile and not an entertainment platform.
It makes no sense to write to potential advertisers until at least 10-20 thousand people subscribe to your blog.
Revenues from this type of advertising directly depend on the popularity of the channel. Well-known firms can offer from 200 to 20 thousand dollars just for one advertisement of their goods in a short video. Be prepared for the fact that brand representatives will contact you personally if you have a lot of subscribers and their products are suitable for the primary audience of the blog.
It is better to refuse offers when the advertiser calls for a change in the video script, unique style, voice or image of Tiktoker, for which thousands of fans love him. Otherwise, there is a risk of losing a decent amount of audience.
There is also an option to find advertisers on ad exchanges like Perfluence and GetBlogger.
Method 7: Earn Money on Affiliate Networks
A popular blog in TikTok can be used to make money on CPA offers advertising. But you cannot redirect users directly from TikTok. You will have to specify a link to the Instagram / Youtube blog in your profile, and from them you will have to drain traffic to an affiliate link.
The most optimal options are to drain traffic to offers that offer cosmetics, clothing, games and other entertainment. The most popular affiliate programs are Admitad and CityAds. There is a huge selection of various offers on any topic.
Method 8: Collaborate with other bloggers
After collecting a decent number of subscriptions, you can connect with other TikTokers for mutual PR in order to attract a new target and natural audience for further promotion and increase in sales. Here you can be creative and create cool collaborations that other bloggers can pick up, thereby your mutual PR can go into a trend and gain even greater reach.
Method 9: Earnings on Wrapping
This method is suitable only for programmers and those who promote many channels in TikTok and can channel the audience to other channels. Demand always generates supply. Views, likes, subscribers – these are all indicators of the popularity and rating of sites, channels, profiles and other Internet sites. Many users strive to become public, but at the beginning of their journey they want to immediately show everyone that they are popular and there is a hype around their content.
With a competent approach, it really works, because people always trust sites with a large number of subscriptions and views for tiktok and activity in the profile, even artificially created ones. The winding up subscribers help the young channel to promote faster and attract a live audience.
Therefore, cheat services are in great demand everywhere, and the TikTok social network is no exception. The application is becoming more and more popular, accordingly, new Tiktokers who want to “get out into the people” and increase activity are also added. And if you have certain programming skills, and you know how to increase the popularity of profiles, then this option for making money in TikTok is for you.
The main audience of the channel after the promotion will be bots that will watch videos and put likes. You need to be able to create a large-scale database of bots and automate the process of getting a promotion in order to minimize labor costs, otherwise you will work a lot and earn little.
The increased activity on blogs in the form of likes and views increases the ratings of videos and brings them to the TOP rankings. And being in a leading position, natural traffic will come by itself. Live account owners will begin to view, comment and rate the content themselves.
Thus, a natural influx of audience is obtained as a result of unnatural activity in the clips. And if a person goes to the profile and sees that he has a lot of subscribers, for him it will be an indicator that the channel is interesting, and he will also want to subscribe to it. This is simple human psychology. Where everyone is, there I am. If there are few subscribers, then the user is likely to pass by.
There is no need to despise the promotion, because it helps to influence the psychology of the audience at the initial stages of creating a blog on TikTok, to show that the channel is famous and cool. And let this be not true, but if Tiktoker strives to create a really interesting channel with attractive video content in the future, then after years many will understand that it was the promotion that helped to show the world a good blog.
Important! Better to wind up no more than 200 subscribers per day. The situation is similar with likes. The process of artificially increasing the popularity of a blog on TikTok should be as natural as possible. Otherwise, the social network may block the channel for suspicious activity.
Conclusion
The popularity of TikTok lies in its simplicity and democracy. The social network provides users with the simplest tools for self-expression, does not put forward strict requirements for the plot and the quality of video. The service combined creativity and lawlessness, simply attracting subscribers, which led to an unprecedented growth in the audience.
The only drawback is that you cannot put direct links to advertisers here. Nevertheless, the competition is still not so strong, which means that it is much easier to get a natural increase in traffic. And it is now one of the fastest growing social networks in the world. Therefore, do not miss the chance to make money on TikTok while there is an opportunity.
