Nowadays, customers are extremely tech-savvy and more informed than ever. They make intelligent purchase decisions by researching the products first to compare prices. As a brand, you can realize many advantages in the use of video content. There are many valuable tips on how you can use videos to close more sales and grow your business.
Video content is a quick way to make your clients acquainted with your business. Customers are now gravitating to videos. So, to reach your potential customers, you must start creating videos that your potential buyers will search for.
Why Use Videos to Close Sales?
Before we move into how to use videos to close sales, it’s best to start first with the ‘why.’ Using video content has many benefits. After all, there are reasons why video content is very appealing to everyone, both for customers and companies alike.
Videos offer versatility. Regardless of what industry you belong to or what products you sell, there is an opportunity to create videos that speak directly to your target buyers.
Use it to showcase products. If you want to generate more sales, your success depends on how you showcase what you sell. If you are selling online, your audience will be skeptical about their purchases because they don’t have the chance to hold or test products in their own hands before making the purchase. You need to overcome this obstacle by using videos to make your customers comfortable in buying your products.
Videos make buying easier. Some videos are now interactive. This allows people to buy directly by clicking a link within the video. These clickable links take your buyers straight to the checkout page. You can place links while your video plays, so if your buyers see something they like, they can immediately click and buy.
People prefer video. Have you noticed that social media platforms emphasize video content? This is due to the simple fact that people love watching videos. In fact, 68% of people prefer watching a short video when they want to learn something new. This means using videos to close more sales is more effective than using text-based articles, eBooks, and presentations.
You can reach a wider audience. Videos have become a prominent feature on social media platforms such as Facebook, Twitter, Instagram, and YouTube. 45% of Facebook and YouTube users watch an hour of videos or more every week, and 82% on Twitter. So, using videos allows you to reach a wider audience for your products.Â
Tips to Use Videos to Close Sales
So, now you know why videos can help grow your business. But using videos takes precision to get the results you want. There are many valuable tips that can enhance your video marketing efforts.
Tip # 1: Understand Your Audience
Before you start creating your video, first understand your target audience and at what stage your customers are in their buyer’s journey. For example, you can make a short ‘why’ video about one to two minutes long to demonstrate why they need your product and how it helps solve their current challenges.Â
Tip # 2: Tell a Powerful Story
Create that strong connection between your brand and your customers through a powerful story. Content curation is very critical at this stage, as your ability to reach your customers relies on the quality of your content. A powerful story can jump into the lives of your audience and visually show how your brand can solve their challenges.
Tip # 3: Choose Your Distribution Channels Wisely
After creating your video, it’s time to publish it. However, you need to consider where to publish it and who it will target. It’s great to start with the bigger social media platforms such as Facebook and YouTube.Â
The benefit of starting here is you can reach a broader audience and gather various kinds of engagement. Then, you can use available metrics to identify which group of people resonates most with your products.
Another way to share your videos is through hosting automated webinars. You can choose the best webinar platform so you can make use of other rich marketing features and excellent video presentation tools.
Tip # 4: Don’t settle for mediocre videos
Your audience can tell if your video is up to par or not. That is why you must invest in high- quality video for your marketing efforts. Your videos must be well-lit and have good resolution. Nobody wants to watch pixelated footage, and no one would for long.
Tip # 5: Incorporate 2D Or 3D Animation
People tend to watch videos with 2D or 3D animations longer. Ensure that you add fun elements to your video content to keep your audience more engaged and build a connection with them. You can make use of video presentation software to create your content. However, if you don’t have time, you can hire online video editors to do the job for you.
Tip # 6: Include A Call To Action
Adding a call to action (CTA) button is pretty simple. If you promote a product, you must place a call to action at the end of the video to invite the buyer to learn more about your product and purchase it. Be specific and try creating a sense of urgency that would drive the user to take action.
Tip # 7: Create New Connections
An effective email marketing strategy is still one of the best ways to connect with your target audience. However, it’s not easy to find the right contacts. That’s why you need the help of email finder tools or email permutator tools to help you find the correct contact information. These tools put all the data together – email addresses, verifications, and other signals to help get in touch with important contacts.Â
Wrapping Up!
Using videos to close sales comes down to how convinced a buyer is at the moment of purchase. Since everything is almost done online and customers don’t have a human by their side to help them in their buying process, video content can be a critical factor that generates results.
