7 Marketing Tips to Get Maximum Reach on Instagram

Instagram has grown to be a force to reckon with in the social media industry. Companies and individuals are striving to increase their following in a bid to increase their clients’ base and expand their business using Instagram. More than 800 million users log into their accounts every month and about 60 million pictures are posted daily. These numbers present a staggering opportunity for exposure, and it’s the reason why businesses, as well as individuals, are continually seeking for the Best Instagram growth service to organically grow their accounts for a maximum reach. Here are some marketing tips you can use to get maximum reach on this platform.

Post on a Regular Basis

Instagram is an image-oriented platform. People want to see interesting stuff and get new stories for their entertainment. If you fail to post on a regular basis, then people will lose interest with your account and focus on where they can find the entertainment. Despite this, you should identify the optimal posting time to avoid overwhelming your followers and others with unnecessary content. If you post at the right time, your content gets more engagement pushing your account higher on the users’ feed. Try and check your account’s insights to identify when most of your followers are online. It is at that time that you should post. 

Put up Contests and Engage Your Followers

The key to having your brand grow is having as many people as possible talking about it. You will require effective communication strategies to make this happen. On Instagram, you can have people talking by organizing contests and offering incentives to encourage your followers and other users to participate. You can hold such contests after every three months or so to have people anticipate and look forward towards the same. In between these months, you can engage your followers with questions and other discussions to keep your page on the high ranks.

Switch to a Business Account

If you have been using a personal account, you may consider upgrading to a business one to enjoy more privileges and features.  With a business account, you can create Instagram ads and also publish them using the features available to you on this platform. It is possible to reach out to more people using these ads than it is with a personal account. Business profiles have analytic features that you can use to study the behavior of your followers and curate your posts towards interacting with them when they are most active. 

Use Sponsored Ads

With Sponsored ads, you can target potential clients other than your followers. You can set aside a budget for such ads where you post one or two engaging ads and promote the same to any user that falls within the category of your target audience. It is also possible to promote posts that have been performing well as paid ads. In addition to the already existing engagement, you will initiate more interactions when you run such posts as paid ads. Remember to have a mix of videos, photos, and stories to reach out to as many people as possible.

Take Advantage of Insta Stories 

Insta stories present a new feature that you use to get maximum reach. Most users these days tend to shy away from going through your profile especially if you have a lot of posts. They simply look at your Instagram stories and move on. Make sure you take full advantage of this and post creative and interesting pics and videos to increase engagement. You can have your followers reposting your content hence getting more audience from their followers. You can add links that lead to your website or even your store or another page on these videos. 

Cross Promote Your Account

You probably have other accounts like Facebook, Twitter, and LinkedIn among others. Take advantage of your followers and connections on these accounts and promote your Instagram account on them. You can post links that lead to your Instagram account in them or create engaging stories that will direct those users to Instagram. Most users like to link their Facebook profile with their Instagram accounts in such a manner that anything you post on Facebook also appears on Instagram.