Visual merchandising is an art and retail displays are so important. Yes, it can be complicated. Yes, there are many different techniques used or messages that the business wants to send. A retailer can learn from their own experience, try DIY projects, look up the best techniques on different websites and blogs, or see what attracts them in different front displays when they themselves go shopping. Yet, professional display experts can shorten this time and effort, be cost-effective, and ultimately help you make more money when they’re using the right retail displays ideas.
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Make the retail presentation attractive.
Your merchandise display will form the foundation and the first impression of your product or service. Try showcasing your best products first, or arrange products by use or by color. For instance, the strongest color combinations to attract a customer’s attention in retail are red, white, and black. Your merchandise display should first captivate your consumer’s interest, in order to bring them into your shop. Example displays are often orderly and fun to look at.
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Lighten up your visuals.
A dark display might communicate that you don’t find your merchandise important. Let your product or service perform by putting them in their own spotlight. Light your display because it’s important. Remember, light makes the merchandise pop. This allows the consumer to see the merchandise in its true form and also provides a more inviting atmosphere for them to stay and explore. Making custom point-of-purchase displays that are adjusted to the product is a great way to do this. You can also use different types of lighting, such as spotlights or backlights, to highlight specific products or create a certain ambiance in your store.
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Displays have a “collected” feel.
Create a display with a “collected” feel based on a similar theme and/or color scheme to make it feel cohesive. Grouping dissimilar things can be interesting, as well.
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Use messages that jive with the customer.
Word messages or active images via stage-setting graphics often please the clientele and communicate on a personal level like Nike’s “Just Do it”, Apple’s “Think Different”, or L’Oreal “Because You’re Worth It.” Let the business tell a story to their customers.
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Have a WOW factor!
Whether you use LED lighting, showcase your best products, or change up your display occasionally, a display that features a wow factor is always fun, interesting, and will pull the customers’ attention. Showcase new arrivals and promotional goods that will have a short shelf life. Place an unrelated item or something unexpected in your cohesive display will intrigue and can be a fun experience for the customer.
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Height is your friend.
Try using shelves, stools, chairs, little tables, and crates to display your items. Place at the projected eye level of your prospective customer. Even, chains like Anthropologie use these tools like height and the unexpected to sell their goods.
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There’s No Place Like Home.
Your display can show the buyer how to use your product; then, they have a reason to buy it. Make the customer feel like the store is their home, and then it makes them want to bring a piece of that place home with them.
Hope this helps!
