One of the best ways to rank higher at Google is by creating high-quality backlinks. Building backlinks is the way to go if you want to drive organic traffic to your site. That is, once search queries are made, your website will appear first. The more backlinks your site has from high authority domains, the higher the reputation for your site on Google. Link building should not be associated with link spamming. Read on below to learn how to build backlinks the proper way without compromising your site’s reputation.
- Get High Quality Backlinks Thru Guest Posting
One of the most renowned strategy to gain high quality backlinks is by doing guest posting for high DA websites. Guest posting is when you post or log on to another website. This way, you provide your posts on another website in the form of a guest blog. Being associated with a high DA website and domains will help make you an authority within your specific niche. Having done that, not only will your website have higher SEO rankings, you can share information with a broader audience.
- Outreach and Promote Your Best Content Everywhere
Here, you will need to do organic work to seek and convince people willing to share your content. The more bloggers and influential persons you talk to, the higher the chances of your content being shared. Moreover, the more authoritative the persons you share your content with, your website has more traction. It will be easier if you create a network of well-known bloggers in your field.
- Broken Link Building
One effective but least commonly used way of creating backlinks is a broken link-building technique. First, you will try finding 404 errors on a blogger’s website and telling them about this issue. These backlinks are usually found on resource pages where bloggers link to third-party sites. Bloggers, should they respond positively, may link out to your website.
Broken links can be identified by using the Google Chrome Extension called “Check My Links.” Once you find these, reach out to the webmaster, tell them about this issue, and give them explicit details to make it easy to identify and fix the problem.
Next is to suggest your website as a resource to replace the broken link.
- Use Infographics
Infographics have been a popular link-building method because of its popularity. Infographics are easy to read and understand and, in specific industries, have a high conversion potential similar to catchy ads. Because of this, they drive traffic from social media because infographics are highly shareable.
You can hire professional help in making your infographics if you are not a designer. Sites such as Fiverr or Dribble have qualified graphic designers to help you make these.
Once you have created the infographic and published it on your site, you can post it on some popular infographic directories.
Note the item on outreach. You may share your newly published infographic and ask for feedback.
Useful and striking content might be shared on social media, and they might even link your site to it.
- Replicate Your Competitor’s Best Backlinks
Replicating your competitor’s backlinks is a smart way to find new link-building opportunities and improving SEO. Start by choosing the top competitors that ranked above yours.
These sites have better backlinks or have backlinks of higher quality. Next is to analyze their backlinks. After finding good metrics websites, you need to make sure the website is related to your site. Lastly, try to understand how your competitor got that link. This will determine if you need to become a contributor for blog items or a product review, whichever is more appropriate.
- Build a Solid Internal Linking Structure
The purpose of building a solid internal linking structure in your website is to increase your website’s overall usability rather than boost your SEO. Building a solid internal structure is one of the best ways to make links using a preferred anchor text useful for websites with multiple landing pages.
These are the more innovative ways of building backlinks. This might be time-consuming at first, but it will be worth it in the long run. Build only high-quality backlinks because you need to prioritize taking care of your website’s reputation by avoiding building backlinks that might cause you trouble.
