6 Powerful Tactics for Promoting Your Business on a Budget
If you have a tight marketing budget, you might feel like it is an impossible feat to reach your target audience. Yet it doesn’t need to be, as there are many affordable and unique methods when it comes to branding your business and reaching out to your audience. Read about the six powerful tactics for promoting your business on a budget.
- Connect with Followers on Social Media Networks
As 56% of adults use more than one social media platform, you must develop a presence on the various popular channels, such as Facebook, Instagram, LinkedIn, Snapchat, and Twitter. It is a free online platform that allows you to connect with your demographic. However, your success online will be determined by your commitment to developing a solid social media strategy. Instead of attempting to master every network in one quick swoop, you should focus your time and attention on learning about a few select channels. Once your business starts to generate a good ROI, you should then invest in sponsored social media posts.
- Publish Valuable Content
Both Google and potential customers love great content. It can therefore be an effective and free way to market your business and increase your brand awareness. The more high-quality blogs, videos, infographics, and podcasts you produce, the more people with engage with your content and the higher it will appear in Google.
- Invest in Custom Decals
Impress pedestrians and drivers with car advertising decals, which can provide your business with a fantastic return, as they can increase your brand awareness, provide information on your business, and can encourage customers to contact your company. High-quality decals can also last for a long time, so your business will benefit from the professional decals each time a company vehicle hits the road for many years to come.
- Host a Giveaway or Contest
Giveaways and contests have the ability to go viral, as many people will happily engage with your social media posts to win a free prize. For example, you could provide your followers with a free item in exchange for sharing your post, submitting a contest entry, or writing a comment. The good news is, you do not need to provide an expensive product, as your audience might happily enter a contest or giveaway for an online eBook, notebook, or another affordable item.
- Partner with Complementary Businesses
Marketing your business doesn’t need to cost you an arm and a leg. If you want to boost brand recognition and increase sales, you should aim to partner with other complementary businesses; for example, they should share your company values and target a similar demographic. You can then embark on cross-promotion advertising, or you could refer each other’s companies to customers for a mutually-beneficial relationship.
- Increase Brand Recognition by Gaining Free Publicity
Increase brand exposure by finding ways to gain free press attention. For instance, you could do something beneficial for the community to encourage media coverage. You could also embark on a publicity stunt to help you appear in news articles online, newspapers or magazines. You could also find interview opportunities for TV, print or radio, so you can become an industry thought leader.