5 Ways to Expand Your Company’s Reach

A company’s growth all depends on its ability to keep past customers coming back and to entice new customers to make their first purchase. The more customers you’re able to draw to your company’s website or storefront, the greater chance you have of boosting sales, increasing income, and expanding your company’s reach both online and offline.

Here are 5 ways to expand your company’s reach to better ensure its chance for long-term success.

1. Put Focus on Content

Content marketing has been around for decades now, but it still stands as one of the most effective ways to solidify and strengthen your brand. By offering value in the form of unique and engaging evergreen content, you’re able to better engage with your customers while also becoming an authoritative name in your industry.

With the right content, you’re not only able to define your brand, but you’re able to help consumers in the process. By providing authoritative sources of content, such as blogs or videos, you’re able to share information with consumers that may solve a problem or answer a question about the products or services you offer.

2. Optimize Your Website

Right now your company’s site is floating in a sea of millions of other websites. Have you taken the time to ensure that your website is doing more than just existing? In order for your website to be seen by consumers, it must first be seen and ranked by search engines.

An effective way to optimize your website is to follow basic search engine optimization (SEO) practices. SEO involves various improvements to a website so that search engines are able to understand its value and relation to search terms.

The higher your website ranks, the more traffic you can expect. To boost your page rank, be sure to:

  • Use alt tags and title tags
  • Include meta descriptions
  • Use proper content formatting, including header tags
  • Avoid keyword stuffing, but use keywords

By using the right SEO tactics, you can move up in search engine ranks and ensure a steady flow of traffic to your company website on a daily basis.

3. Translate Your Website

Growing your company into a global empire is no easy feat, but it’s not impossible. In order for your global presence to flourish, you’ll need to connect with website visitors around the globe.

While English is widely spoken throughout the globe, the fact it’s not as widespread as many believe. A study conducted by the UN’s International Telecommunication Union found that there are more than 3 million users in the global marketplace, but only 28% of them speak English.

This is why it’s crucial that your website is able to promote multilingual communication. To do this, consider using a WordPress translation plugin such as WPML or Polylang to create a localized website.

4. Host & Attend Events

Depending on your business type, there are certain events you may want to host as well as attend in order to improve your company’s reach. A workshop, trade show, demo, class, or even a charity event is a great way to engage with the local crowd. Of course, you could even host some of these events via the web in order to attract an even larger audience.

By hosting and attending events, you’re able to personally engage both existing customers and potential ones as well. The more you engage in the local and online community, the more authoritative and recognizable you become in your industry. 

These events also give you a chance to partner with other businesses in your niche. With the right partnership you can find a professional who compliments your business and brings new ideas to the table to bolster your success.

5. Go Social

By 2020, it’s expected that there will be almost 3 billion social media users in the United States. alone. There’s no other place in the online or offline world where you have access to such a large audience. If you’re serious about expanding your company’s reach, you’ll want to start by getting serious about social media marketing.

The first step is to create social media profiles on today’s top networks like Facebook, Twitter, and Instagram. But, having a profile isn’t enough. You have to engage with consumers, post relevant updates, use trending hashtags, and get involved in the conversation.

By going social, you not only grow your company’s reach, but your brand will become more recognizable and authoritative in its industry.

Conclusion

By expanding your company’s reach, you’re able to grow your clientele list, entice past customers to make repeat customers, and improve conversion rates. If you’re ready to grow your empire, be sure to keep these 5 options in mind to expand your reach locally and globally.

What are some helpful ways that you have found to boost your customer engagement? How could you apply these on a broader scale to expand your company, even to global proportions? Leave us a comment with your thoughts and insights in the section below.

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