5 easy wins to boost your small business online

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Source: Unsplash

The first web page didn’t actually go live until 1991 – it was authored by internet creator Tim Berners-Lee and contained info on his nascent World Wide Web project. 

Businesses large and small were slow on the uptake until the mid-90s and for the next few years, merely having a presence on the web was considered progress enough for many. 

This is no longer the case – fierce competition from rivals and Google algorithms mean that your website, content and strategy must be regularly tuned and tweaked to maintain a strong web presence and solid customer reputation.

However, you don’t need a billion dollar budget to do so – here are five easy wins to boost your small business online.

  • Google My Business

You don’t even need a website to take advantage of the power of Google’s perpetually powerful online network (although it helps).

Claiming a free Google My Business profile only takes a few minutes and your entry can include a brief description of your services, attractive photos, opening hours, call extension and website link (if you have one). 

If you’re starting from scratch with your digital marketing, this is a solid first step.

  • Chambers of Commerce

If you’re a B2B (Business to Business) firm or focused more on B2C (Business to Customer) but want to find collaborators for projects and share industry insider tips and knowledge, joining your local Chamber of Commerce is a superbly smart idea.

In addition to these benefits, you might get to broadcast your services to a huge local, regional and national network by writing articles for your chamber website.

If you’re UK-based, find info on britishchambers.co.uk, while US firms should browse uschamber.org.

  • LinkedIn

When you don’t have enough time to network in person or prefer to meet and greet digitally prior to in-person appearances, joining business connection platform LinkedIn is right up your street. 

It has over 500 million members in over 20 countries and being able to segment users according to sector, organization and seniority means you can target the right people for anything from marketing products and services to sharing knowledge and recruiting talent. 

  • Medium

Blogging on your website is a great way to provide potential customers with lots of interesting, inspirational and useful information for free (which subtly steers them towards selecting your brand as their new favourite). 

But you can compliment this creative content marketing tactic by publishing blogs on business site Medium, where its 60 million active monthly users can help you grow your web presence and enhance your brand reputation.

  • Search Engine Optimisation (SEO)

Internet marketing offers customer insights that ad men of yore would never have predicted possible – savvy firms can now tie their content to the exact topics, words and phrases potential customers type into search engines.

So hiring an SEO specialist like Attercopia ensures that your website architecture, design and content are all aligned to satisfy Google search spiders and delight customers too. 

That’s our list! Share your own small business digital tips in the comments section.

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