App development is a no-brainer for most businesses looking to improve their brand awareness and authority on their industry subject.
But it can be tricky to navigate the app development world, especially if you’re a business owner from a non-technical background.
We’ve compiled our five best app development hacks to help your Toronto business thrive.
Minimum Viable Product (MVP)
The app’s image in your head is unlikely to look like the product you have at the end of the process. You will need to make some compromises with design alterations, practical application, and other software aesthetic and technical limitations.
When you have a working app, able to complete the function required, that’s the time to send it out into the wild. The development team can release updates and bug fixes periodically after release, so you should aim for the Minimum Viable Product for the initial release to start promoting your app and its functionality.
Start building your app reputation as soon as viably possible.
Promotion and Marketing
A product is only as good as its marketing! While your product or app may be a game-changer to its associated industry, it won’t be recognized for its merits if it isn’t marketed right.
According to Forbes, “poor branding in a digital era of social credibility and brand recognition can make your product irrelevant.”
Take the time to work on your marketing strategy to ensure your app is authoritative within your industry or niche, blowing the competition away.
Multi-Device
Assess your budget and develop apps for as many operating systems as possible within the scope of your app audience.
Apple and Android for mobile and tablet are critical to capturing the mobile device market.
Android devices come in many shapes and sizes too, so it’s worth consulting an expert in Android app development to ensure every avenue is covered during front-end design.
By excluding any of the mainstream devices, you could reduce your potential market share or audience by removing potential customers from your app’s available remit.
Literally, Hack It
Before sending that app out into the tech-sphere, don’t forget to test its security boundaries. Protecting your customers’ data is the number one way to improve customer satisfaction.
And the best way to check your app is secure? Hack it! Penetration testing your applications and narrowing all potential gaps in your software code will ensure your customer data is protected along with your source code!
Hire an Expert
Finally, if this all seems overwhelming, or you don’t have the in-house skills to achieve a fully secure, developed app, hire an app development company to help you with all the points covered here.
According to the 2022 CDW Security Study on Canadian businesses, “fifty-seven percent of organizations report having gaps in resource staffing and/or security skills.”
We recommend using mobile app development companies in Toronto to ensure local rules and regulations have been considered during development. Plus, working closely with a local company can ensure close collaboration and a cultural understanding of customer needs.
