Developing an app has become a common practice among online business, to scale themselves up to mobile platforms.
However, due to the sheer number of apps present among all the platforms nowadays, it has become excessively difficult to create an app that can provide value to a business’s target customer group for a prolonged time period.
Let’s look at a few key points that businesses need to consider carefully while creating their app development strategy.
- Convenience
Something that’s a crucial factor when it comes to creating a successful app is how convenient and user-friendly they can prove to be when it comes to various scenarios.
A customer falls for an app that provides them with a very similar value, during different situations, for example, when they are offline, or when they have a low battery, or when their mobile device does not have a strong processor, etc.
Therefore, your mobile app development strategy should mandatorily focus on providing a highly standardized experience to their users.
- The most appropriate platform
Once you decide your value provisions, ‘it’s time to decide the most suitable platform and operating system, to launch your app.
A significant part of this decision is driven by the behavior and preferences of your target audiences.Â
Conduct thorough research as to whether the type of app that you are launching is used more frequently among android or IOS users?
For example, if you are planning to launch your app in the United States initially, it’s relatively lucrative to choose the IOS platform, as 52 % Smartphone users in the USA use iPhones.Â
You can subsequently scale up to the android platform depending on your next geographic location.
You should also consider, whether the kind of app you are creating can provide better overall user experience if launched on bigger screen devices as well as tablets.
- The User Experience (UI)
No matter, how cool, the features of your app are. They are worthless if you are not able to come up with a good UI for your app.
Simplicity should be at the core of your UI strategy, something that is able to neutralize the inherent shortcomings of mobile devices, namely, slow connectivity and less real estate.
Even if you manage to create a modest UI for your app, there are shortcomings that will come into light after the app goes live. This generally comes from customers who are not satisfied with certain aspects of your UI.
Therefore, it’s crucial to have a separate analytics team or an app development software that can effectively track those points in your UI, where there are majority customer turnovers.Â
Your app designers can then work upon improving these particular aspects of your UI.
- Ads
Carefully choose the frequency and the type of Ads you are going to provide in your new app.
Ads are not something that is always perceived positively by the user.Â
However, once an app is in the market for a significant time period and has developed a modest customer liking and following, it’s not harmful to place 3-4 Ads, both video and PPC.
However, when it comes to a brand new app, providing a high number of Ads is risky, as the customer is bereft of any emotional connection with the app.
This may cause him to get frustrated easily and leave or uninstall your app.
Therefore, ‘it’s always advisable to play safe and include a maximum of two PPC ads in your new app, and not immediately go for time-consuming and interfering video ads.
Wrapping Up
Always make it a point to understand your ‘app’s target audience in a comprehensive manner, before commencing the development, and you would be able to reap the maximum out of the above-mentioned tips.
