Your accounting firm has a website, but it barely receives traffic. Listings are in place, content and ads are active for your practice, but they’re not bringing you any customers. You may be wondering what more to do to help improve your business. At times when you’re trying to bring in more attention to your business, it’s where a good marketing plan can help. With the following tips, you may boost your accounting firm’s online presence right away!
- Optimize Your Website
If you already have a website, it’s essential to set it up correctly so that your visitors can conveniently explore its content. A good website has informational content and allows guests to navigate your website smoothly anytime and anywhere.
It’s essential to have a good website that can serve visitors what they need to get a good impression of your business. A good CPA website design provides a good user experience, and it has the following qualities: fast, mobile-friendly, and easy to navigate.
- The loading speed of your website should take no more than three seconds. Otherwise, your visitors will leave.
- Mobile optimization is to design your website to make it appear clean and load properly. Whether the reader uses a smartphone or a PC to view your content, the website should have no problem appearing on their devices.
- Navigation is important if you want your readers to find the information they need in one or two clicks. Keep the menu tabs or buttons easy to find and it must include the pages with the most important articles. It should have the following links: Home, About Us, Contact Us, Pricing, Blog, and FAQ.
You can learn more information from the video below:
- Set Up A Testimonials Area On Your Website
Intelligent users know to look for reviews when researching websites, so you’d want your business website to have them on your home page. Featuring genuine reviews on your website shows that you’re confident about the kind of service your business provides. Social proof also encourages potential customers to interact and make a purchase.
Use widgets and set them up to display the reviews of satisfied clients who have positive things to say about your business. These widgets are included in the platform you’re using to set up your business website along with other apps. Ensure that they are at the page that is most likely for visitors to land on, such as the Home Page. You’d want guests to find and read the reviews as soon as possible.
- Improve Your Search Engine Ranking
When users want to find anything on the internet, they search engines by browsing specific keywords. The search engine crawls, finds the closest results, and displays them by rank. You’d want your webpage or website to appear at the top page results where users are likely to visit, and this is where Search Engine Optimization (SEO) becomes one of your greatest allies.
When a website or webpage is SEO-optimized, search engines will place it on the first page of the results. But it can be difficult because SEO algorithm standards tend to change with performance indicators fluctuating. It is why businesses tend to hire expert digital marketers who can focus on SEO while focusing on the business’s integral parts.
- Utilize Different Platforms
If you want to spread the word about your business, you’d want to do so on multiple platforms. Advertising or promotion on a single website won’t do if you wish the right people to find you. Aside from the usual listings, you’d want your accounting firm to appear on social media where online traffic is promisingly dense.
Social media is the place to be because you can set up your ads to appear in your feed between accounts you follow while you scroll up. You can advertise on popular social media accounts and video-sharing platforms. The accounting niche is prevalent in specific websites, so make sure to share your content and link to your website. These platforms help increase engagement to your brand when they can view your content and make comments about it.
But, be careful not to post the same content the same way. You could appear lazy to users when you do. It’s essential to get to know the nature of these platforms and post in ways appropriate to the platform.
In Conclusion
Your accounting firm deserves a promotion, especially when you’re confident that you’re giving quality service to clients. Help people find you by tweaking your website and utilizing advertising and marketing plans that fit your business. If you can’t do it on your own, you can solicit the services of marketing agencies or digital PR solutions specializing in your niche. Ensure to use a reputable agency to help you get your message across to people looking for your assistance.
