Social media platforms like Instagram, TikTok, Twitter, and Facebook have made it easier than ever for customers to engage directly with their favorite brands. Running a business, now more than ever, it’s essential to get creative with how you market your brand online to stand out from all the others vying for the attention of your target audience.
Remember, your audiences are savvy, so you’ll need to implement an effective strategy to skyrocket your business. Here are a few techniques you can use to increase your community engagement on social media.
Engage Directly With Your Audiences
One of the most important things to remember when building your community engagement is to develop trust in your audience. One of the best ways to do that is through your brand’s customer service practices.
Having the highest level of customer service quality assurance is imperative to building the reputation you desire as a brand, but direct-to-customer interactions aren’t just through phone and email anymore. Social channels provide businesses with an opportunity to satisfy customer concerns directly.
Use your posts, or your stories feature to ask your audience if there are any questions your brand can answer for them. If you find there’s a common question or concern that keeps popping up, be proactive by creating Instagram stories highlight these FAQs. Not only will this build your brand’s engagement, but also your brand’s trust.
Create Valuable Content
When developing a social media strategy, the most important thing is that your content is valuable enough for your audience to want to like, share, comment, and save. Although you are selling a product or service, your content should read as more of a conversation between you and your audience, rather than a sales pitch.
Social media platforms have great tools to encourage engagement, such as conducting a poll. You can also try asking a question in your post or story, creating a contest, or spotlighting customers with great stories.
Another tactic you can experiment with is through sharing topical information. Have your brand be part of the cultural conversation through pop culture memes, meaningful infographics, or how-to guides.
Share All Sides Of Your Business
Nothing is more attractive than transparency. Coupled with the quality of the product or service, customers love being able to understand the behind-the-scenes action of the businesses they support.
Try sharing some content that lets your customers get to know the faces behind your brand. Even a Q&A with the founder can personalize your business and create a real emotional connection between your brand and your target audience. Sharing the inner workings of your operations can get people excited about your brand story.
Get Creative With Your Imagery
Storytelling through imagery is one of the most effective ways to captivate your audience. Analyst Jeff Bullas has reported that Facebook posts with imagery generate a whopping 37% increase in engagement than posts without images.
Focus on using images to tell the story of your brand. Keeping the imagery interesting and cohesive will help with developing brand recognition. Whether it be through photos or videos, use images to emotionally connect with your audience rather than pitch them a product or service.
Market Through Social Media
Having successful digital marketing campaigns can be a make or break for your business’s success. However, social media platforms are a powerful tool that can be wielded to your advantage and generate the numbers that you desire.
After you’ve narrowed down who your target audience is, it’s time to implement these strategies in order to help your brand reach its highest potential.
