We’ve all seen businesses hold some kind of contest or giveaway at one point or another. And while this might seem like an easy ploy to get more customers or clients, if not executed properly, a poorly run giveaway or contest could have a very negative impact on your business.
If this is a marketing and advertising technique that you’d like your business to try, here are three tips for holding a giveaway or contest for your business.
Know What Your Business Goal Is
Before you really start getting into the details of your contest or giveaway, you first need to think about this marketing strategy from a business standpoint.
According to Jenn Herman, a contributor to Social Media Examiner, your goal for the contest should help you determine what kind of contest or giveaway you hold and how you execute on this plan. For example, your goal could be to get more engagement on social media, to grow your online followings, to fill out your email list, and so much more. So before you start planning everything for your contest, make sure your plan will enable you to reach whatever business goal you have set for yourself.
Make It Easy To Enter
With your business goal clearly in mind, you should then decide how you want people to enter your contest or giveaway. Depending on what your goal is, the preferred way to enter will vary. But because this is likely how you’re going to be meeting your business goal, you need to make sure that the way your followers enter your contest is clear and easy.
Steve Cooper, a contributor to Forbes.com, shares that the easier it is for people to enter your contest or giveaway, the more people you’ll have who participate. So while you might like to gather as much information as you can from your followers, you should try to find a balance between getting the information you need to reach your business goal and keeping your followers happy.
Make It Easy To Share
In addition to making your contest easy to enter, you should also make it easy for your followers to share it with their own followers.
According to QuickSprout.com, some websites or social media platforms have rules about encouraging people to share your contest. However, if you simply include social sharing buttons on your website or webpages where you talk about your contest, you should be able to better get the word out about what you’re doing and further reach your business goal by getting more eyes on your business.
If you’re wanting to hold a giveaway or contest for your business, consider using the tips mentioned above to help you do so successfully.
