Whether you have an ecommerce website or not, one thing your website can’t go without is traffic. When traffic to your website is low, you’re not going to be able to make the necessary conversions to keep your business running. So as soon as you notice that things might be slipping, it’s time to take some steps to bring more traffic in.
To help you see how this can be done, here are three things you can try when your website isn’t getting much traffic.
Dive Deeper Into Your Analytics
Before you start making any real or significant changes to your website in the hopes of bringing in more traffic, Dan Shewan, a contributor to WordStream.com, shares that you’ll first want to take a deep dive into your website analytics so you can get a full view of what’s been working and what hasn’t been working.
Ideally, some of the information you should use to make decisions regarding your online marketing will come from which pages on your website are performing well and which ones are underperforming. Once you have this information, you should be able to better replicate what’s working onto the web pages that may have been suffering. Additionally, if you can use your analytics to see where most of your traffic is coming from, you can make adjustments that will better cater to that specific referral traffic or demographic.
Start Engaging On Social Media
One great way to start bringing new and returning visitors back to your website is to start reaching out to them through social media.
According to online marketing guru Neil Patel, most businesses need to work a little harder on finessing these conversations rather than just jumping into them when they want something from their followers or those within a community. Knowing this, it’s going to be worth your effort to start off small by simply providing information of value to people online rather than trying to immediately sell yourself or your business to them.
Consider Your Advertising Options
If none of marketing efforts are working to bring organic traffic to your website, you may want to start thinking about what advertising options you’d be comfortable trying or would work best with your target market.
R.L. Adams, a contributor to Forbes.com, shares that some of the best and most common advertising options that businesses try when their websites are suffering, or even if they’re just wanting to bring a steady flow of visitors to the website, include things like purchasing ads through social media platforms, using retargeting ads, or partnering with influences or affiliates to increase their exposure.
If you’re worried about the small amount of traffic that your website has been getting, consider using the tips mentioned above to help you try some new ways to bring additional traffic in.
