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3 Reasons Video Can Boost Your Brand Image

Posted: December 21, 2013 at 5:05 pm / by / comments (0)

If your business already has a strong online presence, including active social media accounts and an authority website, you may be wondering what else you can do to leverage the benefits of online marketing. Your next logical step should be to introduce video into your marketing mix. Video marketing is an effective way to reach your customers and promote your brand. It works well for new businesses, but it’s an extremely powerful marketing strategy for a business that already has a strong presence on the web.

Here are 3 reasons you should begin incorporating video into your marketing strategy.

Videos Promote Trust and Engagement

Consumers are more likely to trust information presented to them in video than information presented in text or image format. There are hundreds of convincing product reviews on the web, but most of them written by people who never tried the product, and paid for by people who are marketing the products.

Nowadays, online shoppers are justifiably mistrustful of the reviews they read online. However, they’re more likely to trust a video review where the reviewer demonstrates how the product is used. The sight of the reviewer inspires trust, which is an important element for any sale.

If you truly want to harness the power of video, you must be willing to incorporate video into your marketing mix. Your prospective customers are more likely to purchase after viewing a video than they are after reading a product description or sales letter.

Videos Help You Establish Your Brand

The focus of your videos needs to go beyond your products and branding elements like your corporate color scheme and logo. Videos are more effective when they focus on your employees and the people who manage the operation. The static content on your website’s “About Us” pages may not get much attention, so it might be hard to give prospective customers a sense of what your company stands for. Use video to put your people front and center for viewers to connect with them even while viewing the video’s content.

Clearly, the viewer might not be interested in your sales manager, but if he or she seems credible when introducing your company’s newest product in a video, it will be a terrific way to attach that credibility to your brand identity.

Make videos that are mobile friendly, and include permissions for your viewers to download your videos at and play them back in offline mode.

Videos Help SEO

Videos on a website have been proven time and time again to boost search engine rankings and traffic. Your video results in the search engines will bring in traffic that you won’t get with text and other types of content.

Since videos generate more inbound links than a static image or text, you’ll give your website an added boost in the SERPs because more links are indicative of a trustworthy website.

These are just three of the reasons why video can boost your brand image and help you to reach an entirely new audience and expand your reach. Don’t overlook the benefits because there’s no better way to showcase your business while engaging your customers on a potentially global scale.

Make sure you remember to respect IP.

Dexter Bell works in marketing. He often writes for business blogs to help people make the most of technology.

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