Are you looking to take your podcast to the next level and reach a wider audience? Growing your podcast’s reach can be a challenge, but with the right strategies in place, it can be an achievable goal – and this doesn’t exclusively mean bringing on celebrities or industry leaders every single episode, either.
In this blog post, we’ll explore three efficient and effective methods for increasing your podcast’s visibility and attracting new listeners.
Let’s dive in!
1. Incorporate Strong SEO Practices
Search engine optimization (SEO) practices are widely used by those trying to market both tangible and intangible products and services, making them relevant for podcasters as well. Google shows podcast episodes in search results these days, so what better way to acquire a new listener?
While increasing your organic traffic and attaining greater online visibility can be daunting tasks for anyone inexperienced in the realm of SEO, there are plenty of helpful websites – such as Bizpedia – that can transform you into an SEO veteran in no time whatsoever.
Here are two strong, battle-tested practices to get you started:
- Prioritize industry-relevant keyword inclusion in your podcast titles – think about what potential listeners of your podcast would search for on the internet, then use those terms.
- Use these same keywords at the beginning of your podcast descriptions to enable them to rank higher on SERPs (search engine results pages).
2. Harness the Power of Social Media
If you’ve ever found yourself scrolling through your Instagram’s Explore and TikTok’s For You pages, think about the number of times podcast video clips have shown up on your screen.
Thanks to TikTok, short-form content now reigns king in social media, and posting your strongest excerpts on your social media accounts might generate far more listeners than you could ever imagine.
Lure them in with a thirty-second clip that exemplifies what your show is all about, and let it do its thing in social media cyberspace. Going viral is easier – and at the same time, far more arbitrary – than ever before. It only takes one clip that elicits mass-sharing and a strong emotional response to get the ball rolling for your podcast.
3. Give Your Listeners a CTA
Encouraging your podcast listeners to get involved is easy with a Call-to-Action (CTA) at the end of each episode. This CTA could include asking them to leave a review, follow you on social media, or share your podcast with others.
Having a compelling and straightforward CTA on your website is a great way to encourage people to listen to your podcast as well. Make it funny, clever, or motivating to grab their attention and get them to click the “listen here” button.
Asking listeners to share your podcast on social media can be a powerful tool for word-of-mouth referrals. Give a quick shout-out at the end of an episode, politely asking for a share, to increase the chances of this happening.
Whichever strategy your choose, giving listeners a strong CTA helps generate discussion about your podcast, attracting more listeners.
Growing your podcast’s reach is a crucial aspect of elevating your show’s success and connecting with your listeners. With the correct approach, you can tap into a wider audience and expand your reach significantly.
As you continue on your podcasting journey, it’s important to always be learning, experimenting, and seeking new opportunities to tap into more sources of listeners.
Whether it’s through networking, guest appearances, or other tactics (such as the ones discussed today), the sky’s the limit when it comes to increasing your show’s reach.