10 Canadian Social Media Influencers You Need to Follow in 2018
Influencer marketing is on the rise. Savvy businesses have understood that one of the best ways to reach out to their audiences and persuade them to try their products or services is by leveraging the power of thought leaders.
You may think that influencer marketing is only suited for large companies with massive advertising budgets that can afford to purchase the authority of online personalities like Kylie Jenner or Jake Paul. You couldn’t be more wrong. Here are the most influential social media personalities, that a marketing agency in Winnipeg and other Canadian businesses should work with in 2018.
1. Andrew Knapp
Are you looking for the next level of cute dog pictures? Then, you should take a look at Andrew Knapp. The photographer became a social media phenomenon when he started sharing photos of his dog, Momo. Why do you ask? Well, Momo has this weird habit of hiding whenever you want to take a picture of him. His Instagram page is a modern take of the classic puzzle Find Waldo.
With 606,000 Instagram followers that actively engage with his photos and stories, Knapp managed to catch the attention of big brands such as Motorola or Volvo.
2. Jeremy Rupke
Let’s be honest: Canadians love their hockey. So, someone who offered tips on how to improve your game was sure to become a social media hit. That’s Jeremy Rupke for you. His account, “How to Hockey,” has over 152,000 fans on Instagram that engage with his every post.
3. Cailli and Sam Beckerman
The twins writing on Beckerman Blog are the definition of double trouble. With a quirky fashion style, they were too fun not to be noticed by big names in the industry such as Chanel or Refinery29. Their 166,000 followers on Instagram are in love with their 24-7 posts from Fashion week, fashion shoots, fashion events, and so on.
4. Jacqueline Poirier
The girl behind The Crazy Plate Lady is now a resident artist at Ritz-Carlton. After all, her talent is exquisite: painting photo-realistic scenes on plates. She’s a force to be reckoned with when it comes to promoting Canadian art, and she has the 93,000 Instagram followers to prove it.
5. Brad C. Smith
Professional football wide receiver, former Bachelor, and host of Chopped Canada, Brad is a social media superstar. It doesn’t matter whether he’s taking selfies with his pup or promoting local charities, people love him. His photos on Instagram get thousands of likes while his 33,000 Twitter followers regularly engage with his content.
6. Sandy Allen
You probably know Sandy Allen as the wanderer that runs Canadian Blog House, a lifestyle, travel, and experience blog that helps you stay in the loop with all things Canada. Due to her massive following, she was named a top national social media influencer to keep an eye on in the future.
7. Adam Moryto
Whether through the characters that he’s playing in movies or his social media posts, Adam Moryto manages to keep people glued to his content. Make no mistake, though: his Instagram account isn’t all selfies and fashion tips. He is also an active member of the community and supports different local charities.
8. Anna Agiropoulos
Whenever you are in a bad mood, Anna with Love is the perfect antidote. Her Instagram account is packed with amazing photography that can lift up your spirit. But, most importantly, Anna’s posts get tons of engagement, so she is the perfect choice if you want to boost your brand’s visibility.
9. Mairlyn Smith
Self-proclaimed the only and funniest professional home economist in the world, Mairlyn teaches her impressive social media audience about food and nutrition. She does it in a fun way, cracking jokes or role-playing, which is why people are tuning in to watch her videos or comment on her posts.
10. Lyndsay Sung
Her blog, Coco Cake Land, is a haven for gourmands with a sweet tooth and mothers looking for a new delicious cake recipe. Lindsay’s mouthwatering photos showcase her baking and decorating skills and make her 82,000 Instagramers react to every new post.
As you can see, there are plenty of Canadian social media influencers you can work with in 2018. Just make sure that they are relevant to your niche and resonate with your audience.