Using Stings, Idents and Effects in Podcasts
If you’re trying to give your podcast that extra bit of flair, personality and professionalism, extra content such as Idents and stings could be just what you’re looking for.
If you listen to any of the top podcasts, you will likely find they have a definitive brand identity. Most will have Idents or jingles at the beginning and end to let the listener know what they’re listening to. Idents consist of a short piece of music, usually teamed with voice-over or effects to identify the podcast. These help to make your podcast sound professional and also build up familiarity with your listeners. Idents are either written specifically for a production, or purchased as stock music from libraries such as www.beatsuite.com.
