Meet Rudy Ruiz, Social Entrepreneur and CEO of Interlex
Rudy Ruiz, CEO at Interlex, a social advocacy advertising and marketing agency joins Enterprise Radio. Interlex has been an example of social entrepreneurship since before that term had entered the national vocabulary.
Listen to interview with host Eric Dye & guest Rudy Ruiz discuss the following:
- Can you explain Interlex’s mission and the story behind the company?
- How would you describe “Social Entrepreneurship”?
- Can you describe a campaign that Interlex is particularly proud of being involved in?
- What advice would you give small business owners who would like to give back in a way Interlex does?
- What are key elements to a successful social advocacy business?
Interlex, the social advocacy advertising and marketing agency, celebrates its 20th year of multicultural marketing with a focus on services and educational campaigns that inspire people to change behaviors and empower communities to live better lives. One of the first firms of its kind, the integrated cause-related agency has worked for the betterment of diverse communities and the measurable accomplishment of public policy initiatives and socially conscientious corporate objectives since 1995.
“Twenty years marks a significant milestone for Interlex. My wife, Heather, and I started the company with a hopeful mission to help our clients make a positive impact in the lives of diverse audiences,” said Rudy Ruiz, CEO of Interlex. “Interlex has been an example of social entrepreneurship since before that term had entered the national vocabulary.”
The company’s inspiring social footprint includes international disaster relief, human rights and development campaigns for the Organization of American States and Pan American Development Foundation, national research and branding work for the American Heart Association, and a groundbreaking advocacy campaign for TracFone Wireless that has helped provide millions of low-income consumers access to free cellphone and wireless services via the FCC’s Lifeline program. Along the way, Interlex has also helmed memorable and award-winning public awareness campaigns for federal, state and local government agencies on topics ranging from the water conservation and quality to public safety, childhood immunizations to smoking cessation and prevention; and served marque brands including AARP, American Express, Del Monte, and United Healthcare.
“Humanizing complex issues and tapping emotional and cultural triggers to motivate change has been the driving philosophy behind our creative approach,” explained Heather Ruiz, Chief Creative Officer. “The result has been campaigns that move people both emotionally and behaviorally.”
Interlex’s success has led it to be ranked on the Inc. 500 as well as among the Top U.S. Agency Brands according to Ad Age Magazine. As the agency heads into its third decade, its CEO’s vision is one of ongoing expansion: “We’ve come a long way in twenty years and made an impact on important issues,” Rudy Ruiz said. “Our goal is to expand the scope of that impact by doing more work internationally and by deepening our partnerships with our clients so that we are helping them not just communicate – but better serve and empower – their customers and target audiences.”