Behind the Seams of Wicked Sheets with Alli Truttmann
Alli Truttmann, CEO & Founder of Wicked Sheets, which provide comfort sleep solutions to people suffering from night sweats and hot flashes joins eCommerce Radio. Their moisture-wicking and cooling fabrics keep sleepers cool and dry all night long.
Listen to host Eric Dye & guest Alli Truttmann discuss the following:
- What are Wicked Sheets? Why are they so innovative?
- How did you start Wicked Sheets?
- What’s the most challenging aspect of your business?
- What’s the most rewarding part of running Wicked Sheets?
- Why eCommerce?
- What’s your best customer experience or story?
Alli Truttmann is a 2006 graduate of Bellarmine University. She majored in psychology and was a 4-year starter on the women’s soccer team. Alli received a Masters of Arts degree from the University of Louisville in 2008 and received her personal training certification from Bellarmine in 2009. Alli graduated from the Kauffman FastTrac Program for local entrepreneurs in 2012, as well as Louisville’s LEAD GLI program in 2015.
Alli is the Founder and CEO of Wicked Sheets. In 2012, Alli won the Louisville Venture Connectors “Venture Sharks” pitch competition for Wicked Sheets. She used the $5,000 winnings to fund a trip to the annual North American Menopause Convention where she gained the support of 60 medical professionals specializing in women’s health issues. In 2014, Alli was honored as one of Louisville’s Business First’s “40 Under Forty”. In her spare time, Alli is an adjunct Psychology professor at Bellarmine University, teaching an 8am class called “Personality Theories and Research”.
Wicked Sheets has grown from a single sheet line to offering bedding for two different sleeper types, both suffering from night sweats and hot flashes, as well as expanded its product line to include Wicked-Cool® mattresses and a Mom and baby line called Wicked Little Sleepers™. What started as a one-bedroom apartment operation, has grown into an international sleeping product for consumers of all ages.
In 2015, Wicked Sheets was featured as the “Centerfold” article in a national magazine for economic development called Site Selection Magazine. Wicked Sheets was featured in the Celebrity Gifting Suite at the Oscars in February 2016 and won a live pitch competition hosted by HSN and Randi Zuckerburg as a part of their American Dreams Entrepreneur Series in May 2017.
Alli currently serves on the Bellarmine University Board of Overseers, the Louisville Venture Connectors Board of Directors, and the Advisory Board for the Girl Scouts of Kentuckiana.
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