YouTube is the second-most visited website in the world. If you wish to grow your business, having a YouTube presence can get you new fans, especially if you have video-making skills. But it’s a highly competitive platform, so you should know what you’re doing. You can get likes on YouTube videos, but your marketing approach is still essential. Let’s give you some tips to get you started.
What Videos Are Your Audience Watching?
We all know how important it is to study your audience and create a profile of your typical customer. To do this, you can use YouTube channels catering to a niche like yours. There, you can see many comments on videos. You can visit these profiles and see what other channels they are subscribed to (if public.)
This is a good way to get a feel for what they like, the types of channels that pull their attention in, and what you can use as a way to get an edge over your competitors.
Watch several videos your potential customers would watch. This can help you in creating your content. Use these videos as inspiration; obviously, you want your voice and style with your video making.
The First 15 Seconds Matter
Because your niche will differ from other readers, we can’t give you the exact tips on creating the perfect video. However, we will tell you a universal rule: ensure the first 15 seconds are great. There are a billion other videos a potential customer could be watching. If you don’t capture their attention in those first 15 seconds, they will click off the video. Begin the videotape with an interesting factoid or tease a major revelation. Use snappy editing to grab their attention. Watch your competition to see how they do it, and try to follow suit.
Fill Out Your Bio
Your YouTube channel should not be empty when someone clicks on it. Instead, it should be filled with information about your company and channel. Areas you should focus on include:
- Your profile picture should be clear and showcase your memorable logo.Have a cover photo that expands upon your branding.
- You can put relevant information about your company into the cover photo as well.
- It would be best if you had a channel trailer, too. This is the first video people will see when they visit your page. The trailer should give newcomers an idea of what to expect.
- Have an about page that gives more information about your business, including any relevant links.
- Compile some playlists that can help users find videos from you based on specific categories.
Regular YouTube videos are essential, but you may not reach the top of the algorithm if you only rely on them.
First, consider using Shorts. Shorts are videos that are 60 seconds or shorter. Shorts can tease a longer video or be original content. They are vertical videos, similar to TikTok, and help find new audience members.
Live streaming your content is also a good idea. YouTube is a growing place to live stream content, and you can use this feature to interact with your audience in real-time. Consider having a live unboxing and demonstration of your latest product. You may have a Q&A or a live behind-the-scenes of your business. Live streaming can humanize your company and bring your audience closer to you.
Create Content That Transcends Your Product
Another content creation tip is to create videos that are not just blatant advertisements. You may create short documentaries, funny skits, fun fact videos, and other films that people can enjoy without knowing much about your business. It would be best to strike a balance between entertainment and brand recognition. Not enough brand recognition means your audience will not know what to do next after watching your videos. Being too sales-y may turn some people away from your videos.
Create Videos With Other Content Creators
Another tip: collab! Yes, it’s one that people scream from the rooftops, but there’s a reason. If you find a YouTuber with a similar audience and you two have good chemistry, it can benefit both of you.
Research businesses or content creators whose audience is similar to yours. Reach out via their contact information and state your intentions. Have an idea for the video project you want to create, and have a reasonable deadline.
Thumbnail and Title
Another rule is to create a custom thumbnail for your YouTube channel. A thumbnail is a 1280 x 720-pixel photo that serves as the image people see when they find your video. The thumbnail may have your branding and tease a unique fact. Look at thumbnails from competitors as inspiration.
Your title and description should hook people in and be keyword-rich. Your description also should have information about your business and links to where people can go if they are interested.
Set Goals and Look at Your Analytics
Finally, you should set some goals each month. Have a content calendar ready, and figure out how many subscribers you want by the end of the month. The goals should be realistic; you may not go from 0 to 10k unless you have a video that goes viral. Each month, look at your analytics. Are you doing well? Then, keep doing what you’re doing. Do you believe that you could do better? You may need to change your content strategy. There will be months where you may not do as well as others, but if you notice a constant slump, then it’s time to rethink what you’re doing. Your content may not resonate with your audience, it needs better editing, or you may be posting it at the wrong times. There are many ways you can change your approach and see better numbers.
Final Thoughts
Growing a YouTube channel from scratch is challenging. It’s a cutthroat platform with billions of people on it. However, if you find your niche, study your audience, and create excellent content, people will come. We hope this article was helpful to you. Good luck.
