Lorraine Walston

Woodrow Wear, maker of Power Paws, indoor and outdoor traction socks for dogs

Lorraine Walston

Lorraine Walston, President and Founder of Woodrow Wear, LLC, the maker of Power Paws, indoor and outdoor traction socks for dogs joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Lorraine Walston discuss the following:

  • What made you invent this product?
  • Don’t boots already exist?
  • So your product is good for indoors only, right?
  • Do these work for all dogs?
  • What’s next in the product line?
  • You have to tell me more about the unusual animals that have worn Power Paws. Pigs, horses, a bald eagle, a peg-leg goose, squirrels…really??

Duration: 17:22

Lorraine Walston is the founder of Woodrow Wear, LLC and the inventor of Power Pawsâ„¢, the first sock-based traction solution for dogs. Originally an indoor traction solution invented to help Woodrow, her 15 year old Rottweiler, get around on slippery hardwood and tile floors, Power Paws are now an indoor/outdoor product for traction, fashion, mobility, allergies, heat/cold protection, hardwood floor protection, and so much more.

In 2012, the product line was expanded to include a specialty version for hare-footed breeds such as greyhounds and poodles, and in 2013 she added a reinforced toe product.

On tap for July this year is a product version with a reinforced foot! The innovation and industry firsts continues with Woodrow Wear’s unique wholesale program for vets and pet retailers, including tools for determining proper sizes, videos and other educational materials to provide general information and help with questions, plus a Sock Exchange Program™ that allows retailers to exchange sizes or designs that are not selling for others that will. Armed with an MBA in Global Management and the passion to share a viable, practical solution with others in need, she has worked with vets, pet retailers, and dog owners to get Power Paws into 43 countries around the world. Ms. Walston can be reached toll free at 877-737-3545, or by email at Lorraine@woodrowwear.com.

Woodrow Wear, LLC

Web Site: www.woodrowwear.com
Facebook: facebook.com/woodrowwear
Twitter: @woodrowwear

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