Introduction
The popularity of live streaming only keeps getting better. According to research, viewers spend eight times more time watching live videos compared to the time they spend watching videos on demand. Generally, as more than half of the marketers around the world will tell you, video content has the best ROI. So, is live-streaming a thing you should consider for your business? If you still need convincing, we will be telling you why live streaming is such an important strategy for growing your online audience and fostering relationships. You will also learn why most business owners are using Instagram feed WordPress plugin. Continue reading to learn more.
It’s Inexpensive
To host a live event on the internet, you only need an HD camera or even a good camera phone, a strong internet, and also an Instagram account that allows you to broadcast your content live. Live streaming is the most cost-effective thing you will come across. Gone are the days when businesses had to pay through their noses to have their content relayed in live TV. Live Streaming specifically came to help businesses cut down on the costs of showcasing their products or events.
Today, anyone can broadcast an event live whether it’s a small company or a more established one. Since most people already have a good smartphone, you only need to ensure that the internet connection is stable and you are ready to go live. If streaming from a location you don’t normally stream from, it’s important to ensure that your connection is good. The good news is that several sites today allow users to go live without paying anything. This makes it the best approach for companies that want to live stream but don’t have a huge commercial war chest to go with. Once you have got the right apps and WordPress Instagram gallery, you are good to go.
Encourages Engagement
Live streaming enables companies to receive feedback much faster than the strategies used before. Companies that go live will get likes and comments in real-time and know what users think about their products or services quickly. Today, people comment even ten times on Instagram live videos compared to regular videos.
It Builds Brand Recognition
Websites have become the tools that people use to find and even evaluate businesses. By having a professional website, your visitors will get to know the services you offer, the values you stand for, and the brand identity. It communicates these directly without any third-party.
According to multiple pieces of research, 90% of buyer purchase decisions begin with a simple search engine query. These stats notwithstanding, many organizations are still without a professionally-made or fully functional websites.
More studies also show that nearly half of small businesses do not own a website. In the web-focused world of today, failing to have a website for your business is equivalent to flushing over 90% of potential customers down the drain.
Experienced business owners choose websites that encourage on-brand experience. When you stream live onto your branded website directly and not to a site hosted by a third party, your audience will be forced to be fully engrossed in your brand.
All ads, images, CTAs, logos, and text are yours, which makes the focus to be on your brand and business for the duration that the viewers are on your site.
Embedding is Easy
The one thing with streaming directly on your website is that it is so easy. Everyone can embed a video on their website since all it talks about is just copying a code from their live streaming host and pasting it into the code of your website.
Embedding simply refers to taking content from elsewhere, mostly another server or website, and having it implanted on your website. You can think of it as a kind of picture-in-picture that lets you showcase information from different locations onto your own website. For instance, if you want to include an authentic testimonial, one way to do it is to embed a tweet from a happy customer.
It’s a more effective tool compared to simply copying text. Embedding, unlike copy-pasting, lets your readers click through to the Instagram profile, which enables them to verify that you are a real person and not some imagined customers filling your business with praise. Other types of content that you can upload include donation or signup forms, and photos among others. With the best Instagram feed WordPress plugin, the process becomes even easier.
Rich Media Content Boosts SEO Rankings
SEO or search engine optimization helps to increase the ranking ability of your website in search engine results.
Ranking higher on search engine results can help your business in many ways. For instance, a business that appears on the 5th page of Google can get 6,000 visitors a month. Compare this with 50,000 visitors that a business that appears on the first page of Google gets. It shows that the higher your website appears in search results, the more traffic per month you will get, and the more successful your business will be.
It has been proved that including valuable and rich media blog posts and website content is one of the most effective ways of implementing SEO. Search engines adore audio, video, and image content, and so, going live on your site helps to improve your SEO and bottom line.
Conclusion
You may not believe it but live streaming started a long time ago. The first stream can be traced back to 1993, and since then, it has been evolving. But in terms of social media, live streaming is quite new. The first social media stream was in 2016 through Facebook Live. Instagram followed shortly after. Special apps were later designed to be for streaming only, and one of these is Periscope.
Today, live streaming is a big part of almost all social media platforms. These include Instagram, Tik Tok, YouTube, and the like. More and more businesses have realized the benefits of streaming live content to their sites and have embraced it. If you have yet to see the advantages of this social media phenomenon, then you could be losing out on gilt-edged sales.
