Why Traditional Marketing Methods Are Still Worthwhile for Small Businesses
In the current day-and-age it’s fair to say that technology does tend to dominate the world of business, especially in marketing. Smartphones and tablets are now one of the main means for customers to acquire different products and subsequently you might be led to believe this is the best way to sell your products.
To an extent you’d be right in this assumption as logically the more clients you access the better. That being said, while this may have a big share of the markets, it is certainly not the only means. The rest is shared out among more traditional marketing methods which you can still utilise effectively to help improve your sales and ultimately your profits.
One way to look at this is, by using traditional methods you are basically giving yourself more options. You tap into more and more potential customers both directly and indirectly. Here are a few examples:
Since the very beginnings of what we would consider marketing, printed advertising has been around. This can include things like brochures, posters, business cards, flyers, magazines – basically anything paper-based you can think of. Naturally, these need to be high quality and look the part to effectively showcase your business’ offerings to those who see them. These can be particularly appealing to older generations who are more accustomed to print-media.
TV, Radio and Telephones
Prime-time TV ads are perhaps a little beyond the means of smaller businesses but they are still held in high regard as a fantastic means of selling your products. More affordable options like radio adverts and telemarketing are also still good ways to raise awareness of your business. Smartphones may be more for internet usage today, but like the name suggests they are still phones, ready to accept your calls. At the same time, listening to the radio is still as popular as ever – albeit through these devices.
Similar to print marketing, sending adverts and offers via the post is something to consider. It is important not to bombard people with letters as this can be frustrating and off-putting on their part. Again, this can be advantageous if you’re looking to sell to older generations that relate to this form of marketing.
So, by all means have an up-to-date website and offer a device compatible service as this keeps you in line with modern markets, but still consider these tried and tested methods. After all, there is a reason they have withstood the test of time. For further proof, if you do a little research into some of the more successful businesses out there, you’re likely to find they still use these traditional approaches too.