Lorraine Lane

Why is an Irresistible Introduction Important?

 Lorraine Lane

Lorraine Lane, Owner of Lane Business Consulting, and business coach for the past 17 years who has helped business owners market themselves with precision and focus joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Lorraine Lane discuss the following:

  • Why do you say that a business owner’s 30 – 60 second Introduction is so important?
  • What are the critical elements of an introduction?
  • Do you recommend that a business owner have more than one introduction?
  • You say that there are 10 steps to crafting a good introduction, what are they?
  • Can you elaborate a bit on your thinking about an introduction being an invitation?

TIP: Practice your 30 second introduction with several people and ask them to tell you what they hear you communicating. If you aren’t communicating your message with clarity, go back to the drawing board.  It takes more than 5 minutes to craft a good introduction.  Take the time. It is well worth the effort.

Seventeen years ago, Lorraine was a happy corporate employee: recently promoted, she was spearheading an initiative at the request of the company vice president.  Two weeks after the promotion she received the dreaded pink slip along with everyone else in the department due to  “budget cuts.”
What followed was two and a half years of taking on assignments as an independent contractor in order to bring  income into the household, job-searching, accepting a full-time job and quitting two months later – basically a stressful time.  Finally, she drove a stake in the ground and decided to build her own business. That was seventeen years ago.

Today, Lorraine enjoys a thriving business, mostly built on referrals. She coaches small business owners one-on-one and with her partner, Jay Michlin, is guiding 12 local business owners in a year-long program, the Business Mastery Academy, to build their businesses on a solid foundation.  Lorraine also facilitates the A-Game Program, a ten-week program in the art and strategy of building a business through referrals. She brings more than two decades of learning and experience to her individual clients and A-Game Program participants. Having launched her consulting business in Florida, California, and then Florida once more, she understands fully the issues faced by entrepreneurs. “I know first-hand what it takes to build a small business.”

Lorraine’s background includes an undergraduate degree in Education from the University of Vermont and a Masters in Business Administration. She served as an adjunct faculty member for San Jose State University’s Professional Development Center and has served in that capacity for a local university and community college in the Tampa area.

She has served in leadership positions with various Chambers of Commerce and has received many awards for her involvement in the community , including the Chamber Member of the Year award and The President’s Award.

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Website: www.lorrainelane.com
Facebook: https://www.facebook.com/lorraine827

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