A good form to attract customers is what every business need, if you want to make a mark before and after, when it comes to getting more users interested in your products / services. The client intake forms should be brief and ask what is especially relevant to the company. That is, it allows you without difficulty to identify the registered user to contact him later.
Fundamental Characteristics of these Forms
Ask only what you Need to Know
We must include only those basic fields that allow us to contact the client. Said data can be: Name, email and telephone number. It is important that we mark these as mandatory with a small red asterisk.
If we are also interested in other types of data regarding our future clients, they can be obtained later, by carrying out an email marketing campaign with a newsletter or through telephone campaigns.From our experience, we can say that the shorter the form, the more chances of attracting customers.
The initial objective that is pursued with them, is that the user without having to invest hardly any time or effort, feel attracted by what we offer and leave us their data.
Finding the balance between the fields we want to include and the first information we need is the basis of a good customer acquisition strategy.
Have a Clear Call to Action?
It is not recommended that we implant a weak or ambiguous call to action in our form. Buttons like “Perfect” or “Submit” are proven to work up to a30% less, than if we use calls to action that contain buttons such as “Register”, “Request your demo now”, “Send”, etc. in client intake forms.
Include an Eye-Catching Headline
That is, make it clear to the user if what we are offering is a 7-day free demo, if on the contrary, they can access a temporary promotion, if they are going to sign up for a newsletter, download an e-book, etc.
Include a Cover Photo that Inspires Positively
You can include a photo of a smiling person or some other element, which helps us empathize with what we are seeing and encourage our users to finish their registration through the form.
Same Style as the Corporate Website of your Company
With the same logos, fonts, colors and style that we use in the rest of the pages that are on our website. In addition, we must include a careful and homogeneous style, which provides greater credibility and security to users.
It must include a Policy (General Data Protection Regulation)
All the forms that we include on our website, whether they are subscription to some content, contact, to request a quote or more information, must comply with the general data protection policy.
A check to accept the privacy policy. Where the user’s consent is collected, to be able to use their data by the company.A link to the company’s privacy policy.
Basic information about the treatment that the company will give to the data of the future potential client. That is, for what purpose are they going to be used, information about the security of the client’s data, where the company will store the data it receives, if it can be used by third parties, etc.
But just as important is the registration form to attract new potential customers, such as the landing page or landing page in which they can also be added.Once we are clear about the fields that we are going to include, it is time to think about where to place our form on the web.
Where to Place our Form to Attract Customers?
There are different opinions about what your ideal place should be. From Mighty Forms, what we advise our readers is to do different tests and combinations, to discover which are the most optimal places for them.
Here, we already enter to debate about web usability issues. Without going into these much more technical topics, we will say that some of the most frequent places in which companies usually place their forms are:
- In the sidebar of our website.
- Top or bottom bar of both our website and our blog if we have it.
- At the end of your website or at the end of each of our pages.
In pop-up format: That is, in a window that opens at some point during the user’s browsing. Pop-ups are the most common types of forms.
Conclusion
Having forms embedded on our website is really useful to attract potential customers and should be part of our digital marketing strategy.Although there is no single formula for success, every business must test what type of forms and which sites on the web are the best to place them and achieve better results.
