Warren Kornblum, the former Global Chief Marketing Officer of Toys“R” Us, as well as other leading international brands, and author of Notes From the Brand Stand again joins Enterprise Radio. He now advises leaders and brands on how to build trust and emotional connections, and on what he calls Share of Heart.
This episode of Enterprise Radio is in association with the Author Channel.
Listen to host Eric Dye & guest Warren Kornblum discuss the following:
- At the heart of the book is the idea of a “Brand Stand” — what a company truly stands for, even when it’s inconvenient. How does a leader actually discover and define theirs?
- You were the chief marketing officer of Toys “R” Us during its peak — and you saw the early warning signs of its decline before it happened. What did that experience teach you about how even iconic brands lose their way?
- You contrast brands that lost their stand — Kodak, Sears, Blockbuster, RadioShack — with “the re-inventors” that adapted and endured. What separates the ones that come back from the ones that fade away?
- In a world where brands compete for attention, what does it truly take to earn Share of Heart — and why is it important?
- You argue that culture drives brand, and that branding is about how a company behaves, not just what it says. How do the people inside an organization end up shaping what customers feel on the outside?
- You’ve advised everyone from Fortune 500 giants to scrappy startups, and you’ve seen small teams with fewer resources win on emotional loyalty. What can a leader with a limited budget do right now to start earning Share of Heart?
- How can a leader or marketer start building trust with their customers immediately, not over time, but right now?
Warren Kornblum is former Global Chief Marketing Officer of Toys “R” Us, former Chief Marketing Officer of Serta Simmons Bedding, and current Founder and CEO of Shadow Branding. He has spent his career helping brands build customer loyalty, leadership, and emotional connection. His new book is Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won (Shadow Group Publishing, Jan. 1, 2026).
Website: https://shareofheart.com
Social Media Links:
Linkedin: linkedin.com/in/warrenkornblum
Facebook: facebook.com/ShareOfHeart
Instagram: instagram.com/warrenkornblum
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