Why Are Online Reviews Important For Your ECommerce Brand
Why Reviews Are Important?
Reviews are important because they provide insight into how people feel about your products and services whether you are on Amazon, eBay or your won store.
Having reviews also helps you make better decisions about your business or product. When someone writes a review, they tell you something about their experience with your product.
Having reviews on your site or platforms like Amazon increases your chance of repeat purchases. If someone likes your product or service enough to write a positive review, they might just want to try out another one too.
Are you ready to check out 3 ways on why they are important for your brand?
1. Helps To Build Trust & Loyalty With Customers
Reviews are one of the most powerful tools for building trust and loyalty among consumers. They allow you to communicate directly with your clients and let them know what you think about their experience. In addition, people tend to trust online reviews over personal recommendations because they feel like it’s anonymous.
According to research conducted by the Trustpilot, 89% of shoppers use online reviews as part of their decision making process.
Businesses should encourage customers to review their products and services. If you want to increase your chances of getting positive feedback, make sure to provide clear instructions on how to do so. Each platform has certain rules about how you can ask for reviews.
2. Aids in Boosting Sales
Reviews are one of the most powerful tools you can use to build trust and credibility for your products and services. They help customers make decisions about what to buy, where to buy it, and how much to spend.
Having positive reviews can also send your product to the top of organic search on many e commerce platforms like Amazon & Etsy.
But there’s a problem: fake negative reviews from unscrupulous competitors.
I know , but it can be a real problem.
And according to a 2018 survey conducted by BrightLocal, nearly half of small businesses say they’ve lost revenue because of negative reviews posted online.
One way to stay ahead is to monitor your reviews with some helpful tools, like Bindwise for Amazon products or directly using each platforms tools.
3. Product Is More Visible
The customer review section of Amazon is one of the most powerful tools for increasing brand awareness and driving sales. In fact, it’s been proven that product reviews can increase a seller’s rank on Amazon’s search engine like we mentioned above.
This is because Amazon uses reviews to determine how relevant a listing is to a particular keyword. So, if you want your products to show up in searches related to those keywords, you must include positive reviews.
In addition to helping sellers improve their ranks, customer reviews can help build trust among consumers. If someone reads a negative review about your product, they might think twice about buying it.
But if they read a glowing review, they know exactly what they’re getting into.
4. Useful In Marketing
Marketing materials are supposed to help you sell products and services. But consumers aren’t always looking for the most accurate information about what you offer. They want to know how well you understand their needs, wants and desires.
That’s why companies must make sure they meet customers where they live—in social media. Social media allows people to express themselves online and interact directly with brands. If you ignore social media, you risk losing out on potential sales.
But there’s another reason why businesses need to pay attention to social media. People are increasingly turning to social media to find out about products and services. A recent survey found that nearly half of Americans use social networks to research products and services.
Your raving customers will proactively post on social media, but it starts with the initial experience and existing reviews.
Responding to Negative Reviews
Negative reviews are a fact of life online. They happen every day, everywhere.
Its important to know how to handle them. Here are some tips on what you should do when someone leaves a negative review about your product or service.
1. Respond immediately. Don’t wait 24 hours or even 48 hours. If someone posts a negative review, respond as soon as you can following each platforms rules.
2. Be professional. In your response, make sure to thank the reviewer for taking the time to write something down. Then, address the points raised in the review. You can explain why you disagree with the review or offer a solution to the problem.
3. Give feedback. After addressing the issues in the review, ask the person to give you feedback.
4. Keep doing good work. Make sure that you keep providing excellent customer service. Your customers will appreciate it and come back.
Reviews are one of the most powerful tools you have to sell products online. They allow customers to see how well your product works for themselves. Getting this feedback will help improve your product and/or processes.
Make sure that you know each platforms policies on responding to feedback and be as honest as you can.