Marketing success depends on many factors– building a strong online presence by improving search engine rankings is one of them.
A search engine optimized website along with high-quality content are the basic requirements to improve SERP ranking.
If you want to make sure that your SEO strategy gets successful, you have to focus on different links such as internal links, acquiring white label backlinks, social media links and many more.
As you can see, links can be of different types and you have to understand them before choosing which types of links would be beneficial for your website.
In this article, you get to know about different types of links. This will help you understand what types of links you might have on your website to get an improved result.
Internal Links
Links that connect one page on a website to a different page on the same website are generally known as Internal links.
Your website will definitely need plenty of internal links. This is because these links help the users and search engine to navigate your website and find desired content easily.
Search engines like Google prefer such websites that make it easy for people to find content within the website quickly. It also gives a boost in improving search engine rankings. So, having internal links on your website is a must.
External Links
External links are those links that redirect the visitors to other websites. You need to include external links in your website because these would give the visitors compact information to solve their queries or purpose.
External links can help you in the following ways:
- Your website’s organic traffic will increase because from your website; the visitors are getting detailed information.
- Increased traffic helps in improving SERP ranking.
- More traffic helps in getting more leads and more conversions.
You can get all the above-mentioned benefits when you maintain the quality of the external links on your website. You cannot increase your site traffic by linking it to any irrelevant or low authority websites.
Guest Blogging Links
Guest blogging or guest posting means your created content is getting featured on someone else’s website or blogs within your industry. Generally, guest blogs have a section called “Author Bio,” where you can link back to your own site.
These guest blogging links can help you get more traffic and boost your site’s authority when you use external links to high-authority websites and blogs.
Apart from that, you can also look out for broken links in your relevant industry and ask webmasters to add your website’s link in order to get more traffic.
Keep in mind that these bloggers or website owners get plenty of outreach requests for guest blogging. That is why you need to impress them by crafting a perfect guest post pitch. If you are not able to do so, you can always contact a white label agency for manual outreach to acquire more backlinks.
Social Media Handles Links
Linking your website with your social media profiles is also important nowadays as those platforms are very popular. You can link your website with every social media platform in which you have your presence. Some of the popular social media handles are Facebook, Instagram, Twitter, Pinterest, Reddit, LinkedIn, Quora etc.
Apart from linking your social media profiles, you can also post the links to your website’s content to gain more traffic. In addition, tools like Hootsuite or Buffer helps to repeat already posted content in your social media profiles to get more traffic.
The social media profile links can help you to:
- Get more followers.
- Drive more traffic.
- Build a brand community for your company.
- Enhance brand reputation.
- Google and other search engines find it easy to index your blogs or posts with links from social.
Infographic Links
Infographics are a compelling way to display information like data or statistics collected from researches. You can conduct your own research or collect information from others’ research and create an infographic using tools like “Canva”.
You can get infographic links using any of the ways mentioned below.
- Contact bloggers or influencers to publish the infographic on their website and earn backlinks from them.
- Share and promote the infographics on social media platforms.
- Send the infographics to infographic directories to get backlinks.
Final Words
Now you might have an idea about which type of links you need to have on your website to make your online presence strong. Making your link building campaign successful cannot happen in a day; it takes time and effort. If you think you cannot invest so much time and effort, you can always contact trained professionals to help you get more link building opportunities.
