Ernie Diaz

Web Presence In China, helping western organizations enter China and APAC markets

Ernie Diaz

Ernie Diaz, Marketing Director at Web Presence In China, a full-service digital agency headquartered in Beijing that helps western organizations enter China and APAC markets joins eCommerce Radio.

Listen to interview with host Eric Dye & guest Ernie Diaz discuss the following:

  • What is the ecommerce opportunity for western organizations?
  • What digital models do your recommend for B2C companies?
  • What digital model works for B2B companies?
  • What are some of the key challenges western organizations must consider before committing to a China digital platform?
  • Can you give us a B2C or B2B case study to demonstrate what’s possible in terms of ROI?

Duration: 14:13

Ernie Diaz has been helping western companies market to China for more than a decade. An avid observer and commenter on both Chinese culture and China’s online revolution, he has edited www.chinaexpat.com, written for publications such as Internet Retailer and Equities.com, and publishes the China Digital Review, an online magazine dedicated to helping western businesses leverage China’s latest digital trends.

Web Presence In China

Web Site: www.web-presence-in-china.com

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