So, what can a podcast do for your business? Unlike radio advertising, you don’t have to pay exorbitant fees; nor are you limited to short 30 second plugs. Running or even appearing on a podcast can highlight your business in various ways. First, being on a business-themed podcast will make you seem a lot more relatable as a business owner, but more importantly, as a human being. If listeners find you appealing, they will certainly want to know more about what your business offers. Use podcasts to popularize your business, without going over your advertising budget.
Appealing to Targeted Customer Groups
Podcasts might be a somewhat recent invention, but it isn’t just young people who are listening to them. In fact, popular outlets like NPR have been using podcasts to connect with listeners for more than a decade. Mothers of young children listen to podcasts when they are taking naps. Young men listen to podcasts as they work out in the gym. Teens and adolescents also enjoy podcasts that have an educational slant. Know which kinds of podcasts your potential consumers are paying attention to and you will be capable of better connecting with them.
Get Consumers to Know the History of Your Business
Podcasts can have a lot of different formats but most of them at least occasionally feature interviews and special guests. There can be tons of unexpected surprises in store when podcasts feature and highlight seemingly unrelated content. For example, a podcaster with a background in medicine and healthy eating might bring on the owner of a fast food chain where they partake in a show and find a middle ground. Another podcast show might have live calls or even take place in a public venue. Get yourself on one of these podcasts and you can go over the entire history of your business in an interesting manner.
Showcase Your Business Acumen and Personality
A lot of times, consumer groups simply want to get the goods for the lowest price and then get back to their regular lives. The beauty of podcasts is that they are generally listened to when people do have spare time. As long as you are fun, personable, and informative, you can take all the time you need to lay a foundation. Use podcasts to talk about accredited MBA online programs, your experiences while in school, and how you first got your idea for your company. Speak thoughtfully about the challenges that you faced while in school, what it felt like to graduate with an MBA, and perhaps even why you chose to go to school online.
If you aren’t already familiar with podcasts, look up some topics that sound interesting to you and listen. You will quickly find yourself entranced with the format, message, and layout of great podcast series. Reach and talk to business-oriented podcasters to see if you can get your business featured. Schedule appearances or even consider having your own podcast so that you can properly connect with your audience and potential customers. Podcasts are great to listen to while you drive, while doing chores, or even when you are relaxing in your downtime. Remember that your target customers enjoy podcasts in exactly the same way.
