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Barry Slotnick, President of Varisport, Inc. a sustainable corporation and green fitness manufacturer for the UltraSlide Slideboard joins the Green Business Podcast Show.
Listen to interview with host Eric Dye & guest Barry Slotnick discuss the following:
- We understand that the UltraSlide Slideboard is a sustainable product. What does that mean? In what ways are you going above and beyond just traditional recycling when it comes to sustainability?
- As an entrepreneur, what do you see as the biggest challenge of being a small business with a fairly niche product? How do you overcome challenges such as people not always being aware of its purpose and benefits?
- What do you see as the biggest long term impact of your green business practices?
- What impact has the UltraSlide had on the fitness world? How has the product continued to be relevant in an ever evolving industry?
- What’s in the works for UltraSlide? What can we expect to see in the near future from the brand?
Duration: 14:02
Barry Slotnick graduated from Northwestern University in June of 1993. During his senior year, he built the first “UltraSlide” board for use as a cross-trainer for cycling. That fall he received additional inquiries about the UltraSlide for other sports training programs. The popularity and effectiveness of the UltraSlide inspired the development of a business. “Torch Enterprises” – later changed to “Varisport” – was incorporated in December of 1993. The Chicago Bulls were the first professional customer, taking delivery of a custom UltraSlide in January 1994.
As President of Varisport, Inc., he brings a strong entrepreneurial objective to expand the reach of the UltraSlide brand; provide more education and increase awareness on the benefits of the product line. Based on his passion for the environment and green business practices, he also maintains a sustainable operations and manufacturing model. Barry lives in Glencoe, Illinois with his wife, Natalie, and children, Ben and Carly.
Website: www.ultraslide.com
Facebook: www.facebook.com/UltraSlide
Twitter: @ultraslide
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