Use a Carrot and a Stick Approach to Leverage Business Across Multiple Markets
Dr. William Putsis, the author of “The Carrot and the Stick: Leveraging Strategic Control for Growth” and President and CEO of Chestnut Hill Associates, a strategy consulting firm, Founder of the software company, CADEO Economics joins Enterprise Radio.
This episode of Enterprise Radio is in association with the Author Channel.
Listen to host Eric Dye & guest Dr. William Putsis discuss the following:
- What inspired you to write this book?
- What exactly is “The Carrot and the Stick”?
- How does this book help a manager? How does it help a business? What type of business?
- Does what you address in the book really matter? How so?
- What companies or individuals would you hold up as examples of companies or people that utilize the strategies in the book? What are the lessons to be learned for the rest of us?
- What is different about today’s environment and how does this book help companies navigate this environment?
- What does this book tell us about the movement to “break up big tech?” About start-ups trying to compete with the Apples, Alphabets and Amazons of the worlds? Does it help inform regulatory authorities and if so, how so?
Dr. William Putsis is a Professor of Marketing, Economics and Business Strategy at the University of North Carolina-Chapel Hill, and a Faculty Fellow for Executive Programs at Yale University. He is also president and CEO of Chestnut Hill Associates, a strategy consulting firm, and founder of the software company, CADEO Economics, which automates his data modeling-based strategy development processes. His new book is The Carrot and the Stick: Leveraging Strategic Control for Growth (Rotman-UTP Publishing, Feb. 20, 2020).
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