Podcast: Play in new window | Download (Duration: 11:27 — 15.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | iHeartRadio | Email | TuneIn | RSS | More
Branding Expert and Social Impact Leader Jennifer Ruwart, the CEO, & Founder of Roger That, a branding and marketing agency that delivers big agency marketing experience with small agency love joins Enterprise Radio.
Listen to host Eric Dye & guest Jennifer Ruwart discuss the following:
- First of all, explain what ‘branding’ is for our business listeners?
- Why would a young company need to worry about branding? What is the outcome if they don’t pay attention to “brand.”
- You noted a survey in which 91% of customers said they would prefer to buy from an authentic brand. Why is that so important to customers?
- In a very high level way, can you explain what you do for people and companies as a branding agency? Why do clients rely on you?
- What is your top branding tip that you’d like to share?
Jennifer Ruwart is the Founder and CEO of Roger That, a branding and marketing agency that delivers big agency marketing experience with small agency love. Jennifer’s background combines branding leadership with social impact. She has contributed to over $121,000+ in in-kind branding work to non-profit entities over the past year.
Prior to Roger That she served as Founder and Executive Director of Moyo Jasiri, which, at the time, was the world’s first virtual incubator for women creating small to medium enterprises in the ‘missing middle’ of their economies. She has also served in executive leadership capacities for enterprises serving both journalism and social impact needs and is an active volunteer presence in the Pacific Northwest.
Website: https://rogerthat.agency
Reference: Hawk’s Brand Authenticity Index
Social Channels:
Facebook: facebook.com/RogerThatAgency
Instagram: instagram.com/rogerthatagency
Twitter: twitter.com/rogerthatagency
People also listened to this: Dallas-based Start-Up Bloom Health Partners, born in the midst of the pandemic
