Types of Advertising: Everything You Should Know
To spread the news about anything — an event, social cause, or new business — you need to make use of different types of advertising. Marketing is essential to the success of any campaign that requires people to invest their time, effort, and/or money. And so, to draw their attention, you need to get creative and utilize effective strategies.
Different Types of Advertising for Your Business
From online marketing to offline promotional events, there are a variety of ways you can reach out to target audiences. Here are some types of advertising (online and offline) and places you can advertise today:
One of the most common online ways to advertise is having a website. This is now the first step for most new businesses and events. Developing a website that provides information about your company, service, or event is helpful to audiences looking to participate. And so, it is a necessity that you create an easy to use website promoting the service or cause and any important information that customers need.
Create social media accounts on different platforms like Facebook, Instagram, Twitter and more, depending on what you are trying to advertise. For example, visual artists (photographers, graphic designers) can take advantage of visual platforms like Instagram and Snapchat. While those educating about social causes may choose Facebook or Twitter where content is highlighted more. Either way, these are good places to demonstrate your expertise, knowledge, skills, and more. Staying active on these accounts is a good idea, too, as you can interact with your audience in real-time, making connections.
Email marketing is also one of the most popular types of advertising and getting the word out. For this, you first need to create an email list with contacts and email addresses. Then, you can send these contacts informational and promotional emails. Introduce new products, provide special discounts, and exclusive deals to keep them enticed. Make your customers feel special. Again, respond to emails regularly to maintain good customer relations.
Advertising in newspapers is one of the traditional types of advertising. You can advertise through display advertisements or classified listings. Display ads are placed all over the paper while classified listings have their own section and categories. You can place ads in your local or state paper, but it may be a good idea to utilize both resources.
Besides newspapers, you can also place ads in specific magazines about your industry or related fields. There are plenty of magazines serving consumer interests (fashion, travel, relationships, etc) and others serving trade and specific industries (hospitality, apparel, tech). Such specialist magazines can help you reach your target audience quickly. For instance, if you have a nail shop, you may want to advertise in lifestyle, beauty, self-care, and fashion magazines. And customers genuinely interested will find your service easily.
Like newspapers and social media, television has extensive reach and can, therefore, bring you good business. You can design a 20, 30, or 60-second ad featuring your business, product, or event. Use this time creatively to persuade customers to reach out to your service or participate. Pay attention to the story, sights, sound, music, and color to execute the most attention-grabbing TV ad. Have a prominent call-to-action that encourages viewers to take the next step.
One of the old yet lucrative types of advertising is on the radio. People still listen to the radio, contrary to common belief. Regular advertising can bring your business closer to target customers who are listening. Repetitive advertising is most effective with this type of marketing.
Often times, people forget to include their businesses in local and state directories. These are good places to place your company’s info, which will certainly make it appear legit and professional. There are different types of directories: physical ones like Yellow Books and online on Google, Facebook, etc. If you have a company doing business in different cities, states, or countries, getting local virtual numbers can help you get into directories in these areas. Virtual numbers route calls over the internet using an international forwarding service which reduces long-distance calling charges. And so, it is easier to tap into new markets and grow your business in different geographical locations.
Billboards and Transit
Of all the types of advertising, billboards are the biggest and loudest way to let people know about your cause or company. And they can be very effective. Think of billboards as large business cards that let people driving by know that your business exists. You can make these billboards as creative as possible but in a way that reflects your business or cause. Note that humorous billboards are a definite crowd-favorite. Always include contact information: phone number, email address, and social media links. Additionally, you can get a vanity 800 number where you use patterns or letters to attract attention. For example, if you’re a call center service, you can purchase a vanity number like 1-800-CALLING or 866-543-5433. These numbers are easy to remember and uniquely associated with your brand. You can do the same when advertising on buses, trains, taxis, and more.
Closing: Take Your Advertising to the Next Level
Advertising is a constant game. You need to play with different techniques and platforms to see what supports your vision and desired outcome. Use these different types of advertising to your benefit and watch customers and clients flock to your business.
This article was written by United World Telecom (https://www.unitedworldtelecom.com/), a virtual phone number provider offering local, international, and toll free numbers to businesses across the world.
Meryl D’Sa, a content writer, writes about important topics in travel, communications, literature, and business. In her spare time, she writes about relationships and her cat’s midnight adventures.