Tips for Launching a Successful Therapy Podcast
You’re thinking of launching a therapy podcast, but you aren’t sure how to start. You’ve been thinking about this for a while and want this to be a success. The following are a few tips to help you get there.
Find the Angle
You want to work on finding your angle. If you decide to launch a podcast without an angle, it’ll be hard to find an audience. You have to bring something new to the world of podcast therapists. The angle separates you from the rest. Find out what other therapists are focusing on, and see if there’s a gap you can fill. That gap is going to help you stand out.
Education is Key
One important thing is to get educated. Most people will not listen to your advice if you don’t have the right degree. For example, if couples counseling or family therapy is the aim, earning an MFT degree online through an accredited university is a good choice. You don’t have to worry about getting to class on time, and online classes work around your schedule. You can continue other prep work to get ready for your podcast.
Research is Vital
It’s important to do the research. Find out everything you can about the audience you’re trying to reach. If you’ve already chosen an angle, it’s going to be easier to find out more about your audience. Maybe the focus is going to be on couples, or maybe it’s going to be on trauma or a specific type of trauma. Find out what these folks are interested in, and use that information to create your topics. After a while, you’ll start getting topics from your listeners, but for now, you’ll have to guess.
Get to Learning
You want to work on learning everything you can about this format. While the length of the podcast isn’t too important, you have to keep in mind that most good podcast episodes are between 20 to 40 minutes. Learn how to edit and the importance of a good microphone. Be sure to speak clearly. When you’re ready to upload, you should sound like a professional podcaster. This stuff matters because listeners tend to respond to quality work.
Create the Format
Listeners love predictability, and that means you should create a guideline for your podcast. You don’t always have to follow these guidelines. Maybe you’ll surprise your audience every so often, but following podcast formats and guidelines makes it easier for listeners to get used to you. When creating your format, write down if there’s going to be a regular guest speaker on your program. Make the beginning, middle, and end as clear as possible. You should indicate throughout each podcast episode for the sake of clarity.
Audiences need to know you’re out there. This won’t happen if you don’t invest in advertising. After you’ve come up with your name, your brand, and all that good stuff, you want to advertise it as much as possible. In the beginning, you won’t be able to pay for professionals, but you can do a little advertising on your own by placing ads on social media platforms and wherever else you can. When you can invest in professionals, do so because they’re worth the trouble.
Hopefully, these tips make it easier to launch a successful podcast. It’s going to take some time before you make it, but be patient. You should get there soon enough.