The beauty industry is a visual one. You cannot simply attract someone’s attention. You have to make them feel attracted to your products, your brand, and your literature for it to have a positive impact on your bottom line. Here are a few tips for creating perfect permanent makeup business cards.
Keep It Simple as Possible, But No Simpler
If you are a beauty consultant, it can be tempted to mention your permanent makeup service, the multiple lines of beauty products for sale and the fashion items you sell on the side. However, your business card has two seconds or less to communicate the essentials. The solution is to keep the business card as simple as possible. It must include your business name, your contact information, and sufficient information to recognize what the business does.
Do not leave out essential information like your personal name or business name and your phone number or email address to reach you. You may list your store location or website address, though both may not fit on the business card. Remember that most people will not scroll down to read the second page of online search results, and even fewer will flip over a business card to read what may be on the back. Therefore, the must-have information must all be prominent on the front of the business card.
The only exception to this rule is when the front of the business card is a strong, visual lure that has nothing but the logo and tagline that makes ¡t easy to tell that the business contact information is on the other side of the card. In this case, the back of the business card must still have the necessary contact information. You could put a minimalist or basic visual image on the text-heavy side, but it should be minimal here since you already have a rich visual graphic on the other side.
Do Not Neglect the Visual Elements
What is your specialty? This needs to be evidence in the graphics on the business card as well as the text. Do you offer micro-blading, tattooed eyebrows, lip plumping, expert eye makeup or something else? This needs to be evidence in a glance at your business card in both the visual imagery and the text. Since not everyone will be able to read the text. For example, they may not be able to read the list of services you put on the bottom of the card because of the language barrier or the fact that they aren’t wearing their reading glasses right now.
When you are designing a beauty business card, remember that the visual imagery must evoke the emotions you want clients to feel. Your business card could show luscious eyebrows, sultry eyes or smiling fashion models, but it must represent the ideal your customers are willing to pay you to become.
Choose the Right Materials
A business beauty card has to look amazing if you want it to convince people to hire you or buy your products. You cannot afford to use cheap printer paper. You should not use card stock that makes vibrant colors look matte. Do not choose a printer based on price, since images and text that are not sharp and bright hurt your ¡mage and thus reputation. After all, if the business card text ¡s smudged when printed or easily smears when held by someone with sweaty hands, do they really want to risk having you put permanent makeup on them?
When done right, beauty business cards will have the strong contrasts or delicately blended colors of the signs above your door or the decor in your store. It is probably worth it to splurge on glitter or gloss on the business cards if this reflects your personal style. Just don’t make the card look too busy or cluttered, or it will take away from the positive impression you want to give them. For example, you could have bold colors and glitter on the edges of the card or as part of your logo, but this combination should not be the majority of the business card. Use classic gold text on black or black text on gold, but do not make the entire business card
shades of gold. After all, readability is key or no one will read — much less keep — your business card.
When done right, beauty business cards will have the strong contrasts or delicately blended colors of the signs above your door or the decor in your store. It is probably worth it to splurge on glitter or gloss on the business cards if this reflects your personal style. Just don’t make the card look too busy or cluttered, or it will take away from the positive impression you want to give them. For example, you could have bold colors and glitter on the edges of the card or as part of your logo, but this combination should not be the majority of the business card. Use classic gold text on black or black text on gold, but do not make the entire business card
shades of gold. After all, readability is key or no one will read — much less keep — your business card.
